mp-2022

Upravljanje udeležencev v MeetPoint-u (Attendees)

Mon, 20 Apr 2026 14:54:27 GMT

V modulu Udeleženci lahko upravljate s seznamom udeležencev dogodka oz. natančneje s seznamom oseb, ki so bile na dogodek povabljene preko emaila (iz MeetPoint sistema), so prijavo potrdile ali zavrnile, so se prijavile preko registracijskega obrazca (ki je lahko vstavljen tudi na zunanji spletni strani) ali pa so bile na seznam dodane ročno. Seznam prikazuje trenutni status udeležencev (povabljen, prijavljen, prisoten na dogodku ...).

Dodajanje udeležencev

Ročno dodajanje udeleženca

Klik na Add attendee (Dodaj udeleženca) odpre obrazec za vnos nove osebe.

Po dodajanju:

oseba avtomatično dobi status Registered
doda se tudi med kontakte

Uvoz več udeležencev naenkrat

Če že imate pripravljene kontakte v skupinah:

Kliknite Import attendees (Uvozi udeležence)
Izberite skupino - začnete vpisovati ime skupino, nato izberite, ko se vam predlagane prikažejo
Določite status uvoza , torej kakšen status bodo imeli udeleženci
Kliknite Import

Statusi udeležencev in filtriranje po statusih

Filtriranje in iskanje udeležencev

Seznam udeležencev lahko enostavno upravljate:

s filtri po statusih (lahko izberete več statusov hkrati),
z iskalnikom (Search) za hitro iskanje posameznika (po imeni, priimku, emailu),
s filtrom po prijavnem obrazcu (filter by registration flow - lahko preverite, kdo se je prijavil prek določene prijavnice, če imate le-teh več za en dogodek).

Za ponastavitev prikaza kliknite Clear filters , ki odstrani vse filtre.

Upravljanje posameznega udeleženca

Za vsakega udeleženca imate na voljo več akcij:

Delete (Odstrani) - o dstrani osebo s seznama udeležencev, vendar ostane shranjena med kontakti.
Messages history (Zgodovina sporočil) - omogoča pregled vseh sporočil, ki so bila poslani tej osebi preko MeetPoint sistema.
Edit (Uredi) - odpre obrazec za urejanje podatkov udeleženca.
Change status (Sprememba statusa) - status lahko spremenite ročno:

1. Kliknite na ikono 3 pikice

2. Izberite nov status

3. Potrdite z OK

Ob tem lahko izberete tudi email template, ki se avtomatsko pošlje udeležencu.

Primer:
Udeleženca ročno prijavite → izberete status Registered → izberete potrditveni email

Upravljanje več udeležencev hkrati

Z označevanjem več oseb v seznamu se prikaže dodatna orodna vrstica.

Na voljo imate naslednje akcije:

Delete (Odstrani) - odstrani vse izbrane udeležence (ostanejo v kontaktih).
Add to group (Dodaj v skupino)
Udeležence lahko: dodate v obstoječo skupino ali ustvarite novo skupino (Create new group)
Change status (Spremeni status) - status se spremeni vsem izbranim udeležencem hkrati.
Change contact person (Spremeni kontaktno osebo) - spremenite/dodate email kontaktne osebe za izbrane udeležence, izberete prijavni obrazec in pošljete izbrani template za kontaktno osebo.

Izvoz podatkov

S klikom na Export (Izvozi) lahko:

izvozite seznam udeležencev v Excel datoteko

Pomembno :
Če imate aktivne filtre (npr. samo Registered), bodo izvoženi samo filtrirani podatki.

Modul Udeleženci vam omogoča:

popoln pregled nad prijavami
enostavno upravljanje statusov
učinkovito komunikacijo z udeleženci

S pravilno uporabo tega modula lahko bistveno izboljšate organizacijo dogodka in izkušnjo udeležencev.

Začetek uporabe MeetPoint-a: Informacije o dogodku

Fri, 27 Feb 2026 13:50:21 GMT

Pri ustvarjanju novega dogodka v sistemu MeetPoint je prvi korak nastavitev osnovnih podatkov v modulu Informacije o dogodku (Event Info) . Ta modul omogoča, da določite ključne informacije, kot so ime dogodka, trajanje, lokacija in način prijave udeležencev.

Pravilno nastavljeni podatki zagotavljajo, da je dogodek jasno predstavljen udeležencem in pravilno prikazan v sistemu.

Spodaj so opisane vse nastavitve v modulu Informacije o dogodku .

EVENT NAME (Ime dogodka)

V to polje vnesete ali uredite ime dogodka .
Ime dogodka se uporablja za identifikacijo dogodka v sistemu in je vidno tudi na seznamu dogodkov ter na landing strani dogodka. Priporočljivo je, da je ime jasno in prepoznavno.

EVENT IMAGE (Slika dogodka)

Tukaj lahko pripnete sliko dogodka , ki vizualno predstavlja vaš dogodek.

Slika se uporablja kot vizualna predstavitev dogodka in je prikazana:

na seznamu dogodkov,
na landing strani dogodka.

Za najboljši vizualni učinek priporočamo uporabo kakovostne slike, ki predstavlja tematiko dogodka ali blagovno znamko organizatorja.

EVENT DURATION (Obdobje trajanja dogodka)

V tem delu nastavite:

datum in uro začetka dogodka
datum in uro zaključka dogodka

Ti podatki določajo časovno trajanje dogodka in so pomembni za prikaz informacij udeležencem, ko uporabite gumb " Shrani v koledar ".

EVENT LOCATION (Lokacija dogodka)

Vnesite lokacijo dogodka .

To je lahko:

točen naslov dogodka , ali
približna lokacija , če natančen naslov še ni določen.

Lokacija se uporablja za informiranje udeležencev o kraju dogodka in je vidna kadar v potrditev prijave dodamo gumb " Shrani v koledar ".

SLUG

Slug je del URL naslova, ki določa prijavno stran dogodka (landing page) .

Sistem ga ustvari samodejno, ampak pripročamo, da ga spremenite glede na ime vašega dogodka .

Primer:

IME DOGODKA

Mednarodna konferenca 2020

SLUG
mednarodna-konferenca-2020

Generiran URL landing strani dogodka:
https://live.meetpoint.si/mednarodna-konferenca-2020/prijavnica

Priporočljivo je, da je slug kratek, razumljiv in brez posebnih znakov .

V nadaljevanju je še nekaj polj, ki niso vidna udeležencem, ampak do pomembna za upravljalce dogodka v MeetPointu.

Uvoz kontaktov v MeetPoint

Wed, 25 Feb 2026 09:42:04 GMT

Uvoz kontaktov je eden prvih in najpomembnejših korakov pri pripravi e-mail kampanj ali pošiljanju vabil na dogodek. V MeetPointu lahko večje število kontaktov hitro in varno uvozite s pomočjo Excel datoteke ter jih organizirate v skupine (adreme).

1. Priprava Excel datoteke

Preden kontakte uvozite v MeetPoint, morate pravilno pripraviti Excel tabelo.

Struktura tabele

Prva vrstica mora vsebovati nazive stolpcev (npr. Ime, Priimek, Email, Telefonska številka, Podjetje).
Vsaka naslednja vrstica predstavlja en kontakt .
E-mail naslov je obvezen podatek.
Ostali podatki (ime, telefon, podjetje ipd.) so neobvezni, vendar priporočljivi.

Primer strukture

Pomembna pravila

Vsak kontakt mora imeti unikaten e-mail naslov .
Dve osebi ne smeta imeti enakega e-maila.
E-mail mora biti pravilno zapisan (npr. ime@podjetje.si ).
Prva kolona ne sme biti prazna — vsaj en kontakt mora imeti vsaj en podatek v prvi koloni.
Datoteko shranite v formatu .xlsx ali .csv .

Ko je tabela pripravljena, jo shranite na računalnik.

2. Ustvarjanje skupine (adreme) v MeetPointu

Kontakte vedno uvažamo v skupino (Group).

Prijavite se v MeetPoint.
V levem meniju izberite Groups .
V zgornjem desnem kotu kliknite Add Group .
Vpišite ime skupine (npr. “Vabila – Konferenca 2025”).
Kliknite Save .

S tem ste ustvarili prazno skupino, v katero boste uvozili kontakte.

3. Uvoz Excel datoteke

Odprite ustvarjeno skupino.
Kliknite na Contacts .
Izberite možnost Import contacts .
Naložite Excel datoteko, ki ste jo prej pripravili.

4. Povezovanje stolpcev (Mapping polj)

V naslednjem koraku morate povezati stolpce iz Excel tabele s polji v MeetPointu.

To je zelo pomemben del postopka.

Primer povezav:

Stolpec Email → povežete s poljem Email
Stolpec Telefonska številka → povežete s poljem Phone
Stolpec Ime → povežete s poljem First name
Stolpec Priimek → povežete s poljem Last name
Stolpec Podjetje → povežete s poljem Company

Preverite, da so polja pravilno povezana, saj bo sistem podatke shranil točno tako, kot jih povežete.

Ni nujno, da uvozite vse stolpce — izberete lahko samo tiste, ki jih potrebujete.

5. Preverjanje podatkov pred uvozom

Pred končnim uvozom vam MeetPoint omogoča pregled podatkov.

Sistem samodejno označi:

Neveljavne e-maile (napačen zapis)
Podvojene e-maile
Kontakte, ki že obstajajo v sistemu
Nove kontakte

Če opazite napake, jih lahko:

popravite v Excel datoteki in ponovno naložite,
ali odstranite podvojene/neveljavne zapise.

Ko ste zadovoljni s podatki:

Izberite filter All .
Kliknite Import .

6. Ročni vnos posameznih kontaktov

Če želite dodati le enega ali dva kontakta:

Odprite skupino.
Kliknite Contacts .
Izberite Add Contact .
Vnesite podatke (e-mail je obvezen).
Kliknite Save .

Ročni vnos priporočamo le za posamezne kontakte, ne za večje sezname.

7. Kaj se zgodi po uvozu?

Po uspešnem uvozu:

Kontakti so shranjeni v izbrani skupini.
Skupino lahko uporabite kot prejemnike e-mail kampanj.
Bazo lahko kadarkoli dopolnite ali posodobite.

Najpogostejše napake in kako jih preprečiti

Priporočila za dobro prakso

✔ Redno čistite svojo bazo kontaktov
✔ Ne uvažajte kupljenih ali nepreverjenih seznamov
✔ Vedno preverite podvojene zapise
✔ Uporabljajte smiselna imena skupin
✔ Pred prvo kampanjo pošljite testno sporočilo

Zaključek

Uvoz kontaktov v MeetPoint je hiter in pregleden proces, če je Excel datoteka pravilno pripravljena. S pravilno organizirano bazo boste lahko učinkovito upravljali svoje kampanje, vabila in komunikacijo z udeleženci.

Če potrebujete dodatno pomoč, si oglejte naše video vodiče ali se obrnite na podporo.

Kako bo umetna inteligenca preoblikovala dogodkovno industrijo v 2026

Thu, 22 Jan 2026 14:03:56 GMT

Dogodkovna industrija se hitro spreminja, in leto 2026 bo po mnenju strokovnjakov ena izmed prelomnic. Po poročilu Eventex Events Industry Trends bo prav umetna inteligenca (AI) igrala ključno vlogo pri razvoju dogodkov prihodnosti. Ne gre več za futuristične ideje, temveč za konkretna orodja, ki že danes spreminjajo način načrtovanja, izvedbe in doživljanja dogodkov.

AI kot gonilo boljše izkušnje udeležencev

V letu 2026 bo AI v ospredju predvsem pri izboljševanju uporabniške izkušnje. Dogodki bodo postajali bolj personalizirani, prilagodljivi in interaktivni.

Udeleženci lahko pričakujejo:

pametne registracijske sisteme, ki se prilagajajo njihovim interesom,
personalizirana priporočila vsebin, govorcev in delavnic,
AI-podprte klepetalne asistente za hitro informiranje na dogodku,
bolj tekoče in brezhibne uporabniške poti – od prijave do zaključka dogodka.

Za organizatorje to pomeni večjo dodano vrednost za obiskovalce oziroma udeležence pa občutek, da je dogodek »narejen zanje«.

AI kot del vsakodnevnega dela organizatorjev

Umetna inteligenca v letu 2026 ne bo več ločeno orodje, temveč integriran del delovnih procesov v event industriji. Organizatorji bodo AI uporabljali pri:

časovnem in logističnem planiranju,
analizi podatkov o udeležencih,
optimizaciji programov in poteka dogodkov,
avtomatizaciji ponavljajočih se administrativnih nalog.

To pomeni, da bo znanje uporabe AI postala pomembna kompetenca vsakega sodobnega organizatorja dogodkov. Podjetja, ki bodo v to znanje investirala pravočasno, bodo imela jasno konkurenčno prednost.

Manj izgorelosti, več fokusa na kreativnost

Eden najpomembnejših učinkov AI v event industriji bo tudi zmanjševanje izgorelosti organizatorjev. Event management je znan po visokem stresu, kratkih rokih in intenzivnih projektih. AI lahko prevzame del operativnega bremena in omogoči ekipam, da se osredotočijo na tisto, kar je najbolj pomembno – kreativo, strategijo in pristne izkušnje.

Manj ročnega dela pomeni:

boljši pregled nad projekti,
več časa za inovacije,
bolj uravnoteženo delovno okolje.

Kaj to pomeni za dogodke prihodnosti?

Dogodki v letu 2026 bodo:

bolj personalizirani,
tehnološko podprti, a še vedno človeški,
učinkoviteje organizirani,
osredotočeni na izkušnjo in dodano vrednost.

Pri Meetpointu verjamemo, da tehnologija sama po sebi ni cilj, temveč orodje. Pravi uspeh dogodkov prihodnosti bo torej v pametni kombinaciji AI rešitev, strateškega razmišljanja in avtentičnih človeških povezav.

Leto 2026 je tukaj – in čas za razmislek o prihodnosti dogodkov je zdaj.

Vir: Eventex Events Industry

Naslovna fotografija: narejena z AI

Sodoben pristop k organizaciji poslovnih dogodkov in novoletnih druženj

Tue, 21 Oct 2025 13:11:54 GMT

Novoletne zabave so več kot le zaključek poslovnega leta – so priložnost za povezovanje, zahvalo zaposlenim in utrjevanje kulture podjetja. A za organizatorje takšni dogodki pogosto pomenijo logistični izziv, še posebej, če gre za večja podjetja, večje število povabljenih in različne interne oddelke, ki sodelujejo pri pripravi.

Z uporabo napredne platforme, kot je MeetPoint , lahko proces vabljenja, registracije in prijave udeležencev poteka brezhibno, pregledno in – kar je v zadnjih letih še posebej pomembno – trajnostno.

1. Digitalna registracija z vstopnicami – brez neželenih “gostov”

Ena največjih nevšečnosti večjih zabav je pojav “nepovabljenih” udeležencev. Z MeetPointom to preprečite že v osnovi – na dogodek lahko vstopijo le tisti, ki so predhodno registrirani in prejmejo osebno QR kodo, ki jo skenirate ob prihodu. Nič več dolgih seznamov ali iskanja po natisnjenih straneh – vse je digitalno, varno in pregledno.

2. Trajnostno in brez nepotrebnega tiska

V dobi trajnostne organizacije dogodkov ima digitalizacija pomembno vlogo. Z MeetPointom odpade potreba po tiskanju seznamov udeležencev – vsi podatki so v platformi. Če pripravljate akreditacije, se nalepke tiskajo samo za tiste, ki dejansko pridejo na dogodek, kar zmanjšuje odpadek in stroške.

3. Enoten sistem za več oddelkov

Novoletne zabave v večjih podjetjih pogosto organizira več oddelkov. Namesto pošiljanja in prepošiljanja različnih seznamov v različnih oblikah, lahko vsi sodelavci dostopajo do enotne baze povabljenih v platformi MeetPoint, kjer lahko skupaj upravljajo z vabili, statusi prijav in morebitnimi spremembami.

4. Napredna komunikacija z udeleženci

Pošiljanje vabil, obvestil in opomnikov je hitro in učinkovito. Organizatorji lahko:

preverijo dostavljivost e-mailov ,
vidijo, kdo je vabilo odprl ,
z enim klikom pošljejo opomnik ali ponovno vabilo ,
zagotovijo, da nihče ne ostane brez informacij.

5. Zbiranje informacij za lažje načrtovanje

S pomočjo prilagodljivih prijavnih obrazcev lahko zbirate podatke o prehranskih preferencah, alergenih, posebnih potrebah ali drugih podrobnostih, ki jih potrebujete za dobro pripravljeno zabavo. To pomeni manj odpada, boljši nadzor nad stroški hrane in daril ter boljšo izkušnjo za udeležence.

Z MeetPointom novoletna zabava ni več logistični kaos, ampak profesionalno organiziran dogodek.

Organizatorji pridobijo:

preglednost in nadzor nad vsemi fazami organizacije,
prihranek časa in stroškov ,
bolj trajnosten pristop k izvedbi dogodka,
in kar je najpomembnejše – zadovoljne udeležence , ki vedo, da so del nečesa posebnega.

Če letos pripravljate novoletno zabavo, ki mora pustiti vtis – naj vam tehnologija pomaga, da to storite pametno, učinkovito in brez zapletov. Z MeetPointom je tudi najbolj kompleksna zabava preprosta za upravljanje.

Zanima te, kako bi MeetPoint deloval za tvoj dogodek? Piši nam in ti z veseljem pokažemo več.

Naslovna fotografija: narejeno z AI

Kako je agencija Bold Projects poenostavila upravljanje dogodkov z MeetPointom

Fri, 09 May 2025 11:02:03 GMT

V hitrem svetu upravljanja dogodkov so učinkovitost, prilagodljivost in brezhibna izkušnja gostov ključni dejavniki, da izstopate. Agencija Bold Projects, znana po organizaciji inovativnih in vplivnih dogodkov, se je pri zasnovi svojih projektov odločila za uporabo platforme MeetPoint, s katero so poenostavili organizacijske procese in zagotovili vrhunsko uporabniško izkušnjo za udeležence – od registracije do zaključka dogodka.

MeetPoint so uspešno uporabili pri organizaciji treh dogodkov: obeležitvi 10. obletnice znamke Le Potica in izdaji knjige v hotelu Antiq, lansiranju kozmetične znamke OGX v Sloveniji v Bistru Čad ter na dogodku Amalfy , ki je potekal v Cubo Smlednik.

V tej zgodbi predstavljamo, kako je platforma MeetPoint postala del strategije agencije Bold Projects pri organizaciji teh dogodkov – z reševanjem operativnih izzivov, optimizacijo delovnih procesov in zagotavljanjem celovite izkušnje za udeležence.

O naročniku

Bold projects je butična agencija, specializirana za pripovedovanje zgodb. Zgodbe so zapisane v njihovem DNK in so orodje, ki ga uporabljajo pri vseh projektih, ki jih izvajajo. Specializirani so za zagotavljanje izjemnih izkušenj za svoje stranke s produkcijo dogodkov, komunikacijskimi projekti, ustvarjanjem spletnih strani in trženjem. Poslanstvo ekipe je poenostaviti izvedbo dogodkov, hkrati pa ohraniti visoko raven profesionalnosti in zadovoljstva udeležencev.

Izziv

Agencija Bold Projects se je pri organizaciji dogodkov soočala z vrsto ponavljajočih se izzivov, ki so omejevali njihovo operativno učinkovitost. Med ključne izzive so sodili :

spremljanje in upravljanje registracij udeležencev,
učinkovito komuniciranje s prijavljenimi,
preverjanje izpolnjevanja pogojev udeležbe (kot je starostna omejitev),
priprava analitičnih poročil za naročnike po dogodku, kot so stopnje udeležbe in drugi dragoceni vpogledi.

Pred tem so se pri upravljanju registracij zanašali na orodja, kot sta Excel ali Google Sheets, za množično komunikacijo pa so uporabljali poštne platforme. Takšen pristop je bil zamuden in neučinkovit, zlasti pri dogodkih, ki so zahtevali natančno sledenje in podrobno poročanje po dogodku.

»Za vrste dogodkov, ki jih organiziramo, je zagotavljanje natančnosti in upravičenosti ključnega pomena, vendar so naša prejšnja orodja ta postopek preveč zapletla,« je povedala ekipa.

Zakaj so izbrali MeetPoint

Soočeni s temi izzivi so se obrnili na MeetPoint, da bi poenostavili svoje delovanje. MeetPoint je izpolnil vse njihove potrebe in jim omogočil:

centralizirano platformo za upravljanje registracij,
avtomatizacijo komunikacije z udeleženci,
orodja za preverjanje upravičenosti udeležencev,
enostavno ustvarjanje poročil po dogodku za stranke.

Odločitev za MeetPoint je bila posledica potrebe po prihranku časa in virov ter integraciji upravljanja gostov v enem sistemu. „Želeli smo prihraniti čas, zmanjšati stroške in poenostaviti celoten proces upravljanja gostov na enem mestu,“ so pojasnili.

„Zaradi prilagodljivosti platforme in uporabniku prijazne zasnove je bil MeetPoint očitna izbira za vključitev v naš delovni proces,“ so zapisali.

Rezultati

Z uporabo MeetPointa so prihranili približno 10 ur ročnega dela na dogodek , kar jim je omogočilo, da so se osredotočili na zagotavljanje izjemne izkušnje. Platforma je tudi znatno zmanjšala število napak in zagotovila nemoten postopek od registracije do poročanja.

Ena od prednosti je bila izjemna podpora, ki so jo prejeli, zaradi česar je bila uvedba in uporaba platforme enostavna.

„Enostavna uporaba in izjemna podpora sta bili za nas največji dodani vrednosti,“ je poudarila ekipa.

Dolgoročne prednosti

Čeprav so sprva uporabili MeetPoint za en sam dogodek, so hitro prepoznali prednosti dolgoročnega partnerstva:

Predvidljivi stroški: olajšanje načrtovanja proračuna za več strank.
Prilagodljivost: p latforma se lahko uporablja za različne dogodke in stranke.
Celovita analitika: z agotavlja vpogled v podatke za nenehne izboljšave.
Večja avtonomija: o polnomočenje ekipe za bolj samostojno upravljanje dogodkov.

Priporočilo

Za druge agencije za dogodke Bold Projects močno priporoča integracijo celovitega orodja, kot je MeetPoint. »Če se še vedno zanašate na ločena orodja za registracijo, komunikacijo in upravljanje gostov, je čas za nadgradnjo,« so svetovali.

Z uvedbo MeetPointa lahko agencije prihranijo čas, povečajo učinkovitost in svojim strankam zagotovijo bolj profesionalno izkušnjo. »MeetPoint vas bo navdušil s svojo funkcionalnostjo, prilagodljivostjo in vrhunsko podporo,« so zaključili.

Preprosto upravljanje gostov: Kako je MeetPoint pomagal podjetju Europlakat izboljšati njihovo izkušnjo na dogodku

Fri, 09 May 2025 10:41:08 GMT

Upravljanje odmevnih dogodkov prinaša vrsto izzivov - še posebej, če gre za več sto VIP-gostov, strogo organizacijo in nemoten postopek prijave. Europlakat Slovenija, vodilni ponudnik zunanjega oglaševanja v državi, se je pri organizaciji podelitve prestižnih nagrad OUTSTANDING v ljubljanski Operi soočil prav s tem.

Dolga leta se je njihova ekipa zanašala na ročne postopke in kombinacijo različnih orodij za upravljanje vabil, prijav in gostov. Vendar pa se je z večanjem dogodka povečevala tudi njegova kompleksnost, kar je vodilo do zamudne administracije in logističnih glavobolov. Da bi poenostavili potek dela in zagotovili brezhibno izkušnjo gostov, so se obrnili na MeetPoint.

V tej zgodbi bomo raziskali, kako je MeetPointova platforma za upravljanje dogodkov pomagala podjetju Europlakat premagati izzive, poenostaviti delovanje ter zagotoviti brezstresno, učinkovito in dobro organizirano izkušnjo dogodka.

O naročniku

Europlakat Slovenija je vodilni ponudnik zunanjega oglaševanja v Sloveniji. Kot del skupine JCDecaux imajo dostop do najnovejšega znanja in trendov v sektorjih zunanjega in digitalnega zunanjega oglaševanja. Europlakat, zavezan svetovnim trendom, aktivno digitalizira tradicionalne formate s filozofijo »manj je več«. Njihovo delovanje je globoko povezano s strategijami trajnostnega razvoja in sodelujejo v javno-zasebnih partnerstvih z večjimi mestnimi občinami. Med njihovimi najbolj prepoznavnimi projekti sta program souporabe koles BicikeLJ v Ljubljani in Mbajk v Mariboru.

Tomaž Žontar, vodja razvoja storitev in inovacij, vodi različne pobude, od tržnih raziskav in podpore pri merjenju do kreativnih in inovativnih rešitev za vse njihove oglaševalske formate. Tomaž že 14 let organizira tudi prestižno tekmovanje OUTSTANDING , ki prepoznava in nagrajuje kreativne rešitve zunanjega oglaševanja. Vsakoletna podelitev nagrad, ki poteka januarja v ljubljanski Operi, je eden najbolj pričakovanih in dobro obiskanih dogodkov v slovenskem oglaševalskem svetu.

IZZIV

Ročno upravljanje seznama gostov

Europlakat se je vsako leto soočal z velikim izzivom pri upravljanju seznama gostov za nagrade OUTSTANDING. »Ročno sledenje povabljenim, potrjenim in prisotnim gostom za dogodek v Operni hiši je bilo zamudno in stresno,« se spominja Tomaž. Pomanjkanje učinkovitega sistema je otežilo spremljanje RSVP-jev in upravljanje prijav gostov, zlasti ko so udeleženci s seboj pripeljali spremljevalce. Poleg tega je odsotnost vstopnic ali kakršne koli oblike identifikacije povzročila, da so se dogodka in sprejema po dogodku udeležili nepovabljeni gostje.

Uporaba več orodij

Preden se je Europlakat povezal z MeetPointom, se je za upravljanje seznamov gostov zanašal na Excel, za pošiljanje vabil pa na orodje za pošiljanje pošte.

Ta razdrobljen pristop ni le povečal kompleksnosti, temveč je vodil tudi do neučinkovitosti in morebitnih napak. » Odločitev za uvedbo QR kod je bila za nas prelomnica,« pravi Tomaž. »Izkazalo se je za učinkovito in ustrezno rešitev.«

Zakaj so izbrali MeetPoint

Sodelovanje v preteklosti in močna priporočila

Europlakat je pred nekaj leti prvič sodeloval z MeetPointom, kar je pustilo pozitiven vtis, kljub temu da je bila platforma še v zgodnji fazi razvoja. »Ko smo začeli razmišljati o partnerjih za letošnji dogodek, nas je impresiven portfelj strank in močna osebna priporočila MeetPointa prepričala, da se ponovno povežemo,« pojasnjuje Tomaž.

Čeprav so preučili ponudbe konkurenčnih podjetij, se je podjetje Europlakat na koncu odločilo za MeetPoint, čeprav so bili nekoliko višji stroški. „Niti malo nam ni žal,“ dodaja Tomaž in poudarja vrednost, ki so jo našli v MeetPointovi celoviti in zanesljivi storitvi.

Rešitev

Brezhibna izvedba

Po uvodnem sestanku sta Tomaž (Europlakat) in Petra iz MeetPointa pripravila podroben načrt in časovnico dogodka. To je vključevalo pošiljanje obvestil Save the Date (STD), uradnih vabil, opomnikov in nazadnje vstopnic s kodo QR. „Skrbno smo se držali načrta in rokov. Jaz sem pripravil besedila in prevode, Petra pa je poskrbela za oblikovanje in prilagajanje predlog,“ je povedal Tomaž.

Enostavna uvedba

Zaradi predhodnih izkušenj z uporabo podobnih platform se je podjetju Europlakat MeetPoint zdel intuitiven in enostaven za uporabo.

"Logika platforme je bila preprosta in hitro smo se navadili na njeno uporabo."

Rezultati

Preprosta registracija na kraju samem

Najpomembnejši dosežek je bil nemoten postopek registracije na dogodku. »Ta del nas je še posebej skrbel, vendar smo v kratkem času uspešno registrirali skoraj 600 udeležencev brez kakršnih koli zamud ali težav.«

Prihranjen čas in manjši stres

Prihranjen čas je bil precejšen, tako pri pripravi dogodka kot pri zbiranju podatkov.

„Z uporabo MeetPointa nismo prihranili le časa, ampak smo se izognili tudi velikemu stresu,“ je dodal Tomaž.

Večji nadzor nad udeleženci

Uvedba kod QR je odpravila težave z nepovabljenimi gosti in izboljšala splošno varnost dogodka. Udeleženci so dobro sprejeli vstopni sistem, ki temelji na kodah QR, v podjetju Europlakat pa verjamejo, da bodo prihodnji dogodki še bolj boljši, ko se bodo gostje navadili na nov postopek vstopa. „Naslednje leto bo še lažje, saj bodo pravila jasna, udeleženci pa bodo vedeli, kaj lahko pričakujejo,“ je dodal Žontar.

Priporočilo

V podjetju Europlakat Slovenija so ugotovili, da je sodelovanje z MeetPointom spremenilo pravila igre pri upravljanju njihovega vodilnega dogodka, podelitvi nagrad OUTSTANDING. Prehod iz razdrobljenega, ročnega postopka na poenostavljeno digitalno rešitev je prinesel takojšnje koristi. Tomaž Žontar, vodja razvoja storitev in inovacij, je izpostavil, kaj je najbolj izstopalo: »Najbolj smo cenili prilagodljivost, zanesljivost, profesionalnost in hitro reševanje težav.«

Podpora, ki jo je nudil MeetPoint, je bila izjemna skozi celoten proces. Na vsako vprašanje je bil hiter odziv, vse težave, ki so se pojavile, pa so bile hitro rešene, kar je zagotovilo nemoten potek dogodka od začetka do konca.

Na vprašanje, ali bi MeetPoint priporočili drugim, je bil Tomažev odgovor nedvoumen: »Absolutno. MeetPointov sistem in usposobljena ekipa sta naredila pomembno razliko.« Izboljšave so bile tako učinkovite, da misel na organizacijo prihodnjih dogodkov brez MeetPointa ne pride v poštev.

Pogled v prihodnost

Prihodnost upravljanja dogodkov

Čeprav je na podlagi enega samega letnega dogodka težko napovedati širše spremembe, Tomaž meni, da bodo dogodki z močno in zanimivo vsebino vedno privabljali obiskovalce: „Organizatorji bodo morali upoštevati več dejavnikov, ki vplivajo na obisk in zadovoljstvo obiskovalcev.“

Kako bo MeetPoint podpiral bodoče cilje

Podelitev nagrad OUTSTANDING zaradi privlačne vsebine, edinstvenega glasbenega programa, idealnega časa in dolgoletne tradicije iz leta v leto še naprej privablja veliko občinstvo. Tomaž Žontar se zaveda stalnega uspeha prireditve, vendar vidi tudi priložnosti za rast in izpopolnjevanje: „Vemo, kaj je treba v prihodnjih letih izpopolniti, in prepričani smo, da nas bo MeetPoint še naprej podpiral in nam pomagal.“

Tomaž zre v prihodnost optimistično glede poglobitve sodelovanja z MeetPointom.

"Sčasoma bomo verjetno razvili nove sistemske funkcionalnosti, prilagojene našim potrebam. Vendar je platforma na splošno dobro zasnovana in funkcionalno razvita za večino primerov uporabe."

To partnerstvo prikazuje, kako je MeetPoint racionaliziral upravljanje dogodkov za Europlakat Slovenija in spremenil zapleten in stresen proces v brezhibno in učinkovito izkušnjo.

Effortless Guest Management: How MeetPoint Helped Europlakat Elevate Their Event Experience

Tue, 11 Mar 2025 12:30:08 GMT

Managing high-profile events comes with its own set of challenges—especially when it involves hundreds of VIP guests, strict organization, and a seamless check-in process. Europlakat Slovenia, the leading provider of outdoor advertising in the country, faced exactly this when organizing their prestigious OUTSTANDING awards ceremony at the Ljubljana Opera House.

For years, their team relied on manual processes and a mix of different tools to handle invitations, registrations, and guest management. However, as the event grew, so did the complexity, leading to time-consuming administration and logistical headaches. To streamline their workflow and ensure a flawless guest experience, they turned to MeetPoint.

In this story, we’ll explore how MeetPoint’s event management platform helped Europlakat overcome their challenges, simplify operations, and deliver a stress-free, efficient, and well-organized event experience.

About the Customer

Europlakat Slovenia is the leading provider of outdoor advertising in Slovenia. As part of the JCDecaux Group, they have access to the latest knowledge and trends in the Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising sectors. Committed to global trends, Europlakat is actively digitalizing traditional formats with the philosophy of "less is more." Their operations are deeply integrated with sustainable development strategies, and they engage in public-private partnerships with major urban municipalities. Among their most recognized projects are the BicikeLJ bike-sharing program in Ljubljana and Mbajk in Maribor.

Tomaž Žontar, Head of Service Development and Innovation, leads initiatives ranging from market research and measurement support to creative and innovative solutions across their advertising formats. For the past 14 years, Tomaž has also organized OUTSTANDING , a prestigious competition recognizing and rewarding creative outdoor advertising solutions . The annual award ceremony, held at the Ljubljana Opera House in January, is one of the most anticipated and well-attended events in the Slovenian advertising world.

The Challenge

Managing Guest Lists Manually

Europlakat faced a significant challenge every year when managing the guest list for the OUTSTANDING awards. "Manually tracking invited, confirmed, and attending guests for the event at the Opera House was time-consuming and stressful," Tomaž recalls. The lack of an efficient system made it difficult to monitor RSVPs and manage guest entries, especially when attendees brought companions. Moreover, the absence of tickets or any form of identification led to uninvited guests attending the event and post-event reception.

A Patchwork of Tools

Before partnering with MeetPoint, Europlakat relied on excel for managing guest lists and mailing tool for sending invitations.

This fragmented approach not only increased complexity but also led to inefficiencies and potential errors. "The decision to introduce QR codes was a turning point for us," says Tomaž. "It turned out to be an effective and appropriate solution."

Why They Chose MeetPoint

Past Collaboration & Strong Recommendations

Europlakat's initial experience with MeetPoint several years ago left a positive impression, despite the platform being in its early stages. "When we started considering partners for this year’s event, MeetPoint’s impressive client portfolio and strong personal recommendations convinced us to reconnect," Tomaž explains.

Though they explored offers from competing companies, Europlakat ultimately chose MeetPoint, even at a higher cost. "We don’t regret it one bit," Tomaž adds, emphasizing the value they found in MeetPoint’s comprehensive and reliable service.

The Solution

Seamless Implementation

After an initial meeting, Tomaž (Europlakat) and Petra from MeetPoint outlined a detailed plan and timeline for the event. This included sending Save the Date (STD) notices, official invitations, reminders, and finally, QR-coded tickets. "We stuck to our plan and deadlines meticulously. I prepared the texts and translations, while Petra handled the design and template customization," said Tomaž.

Easy Adoption

With previous experience using similar platforms, Europlakat found MeetPoint intuitive and easy to adopt.

"The platform's logic was straightforward, and we quickly became comfortable using it."

The Results

Effortless On-Site Registration

The most significant achievement was the smooth registration process at the event. "We were particularly concerned about this part, but we successfully registered nearly 600 attendees in a short time, without any delays or issues."

Time & Stress Reduction

The time saved was substantial, both in event preparation and data collection.

"By using MeetPoint, we not only saved time but also avoided a lot of stress," Tomaž added.

Greater control over participants

The introduction of QR codes eliminated problems with uninvited guests and improved the overall security of the event. Attendees appreciated the QR code-based entry system, and at Europlakat they believe future events will be even more streamlined as guests become accustomed to the new process. "Next year will be even easier since the rules will be clear, and attendees will know what to expect," added Žontar

Recommendation

Europlakat Slovenia found their collaboration with MeetPoint to be a game-changer in managing their flagship event, the OUTSTANDING awards. The transition from a fragmented, manual process to a streamlined digital solution brought immediate benefits. Tomaž Žontar, Head of Service Development and Innovation, highlighted what stood out the most: "Flexibility, reliability, professionalism, and quick problem-solving were what we appreciated the most."

The support provided by MeetPoint was exceptional throughout the entire process. Every query was met with a prompt response, and any issues that arose were swiftly resolved, ensuring the event ran smoothly from start to finish.

When asked if they would recommend MeetPoint to others, Tomaž’s answer was unequivocal: "Absolutely. MeetPoint’s system and skilled team made a significant difference." The improvements were so impactful that the thought of organizing future events without MeetPoint is out of the question. As Tomaž put it, "It would be difficult, if not impossible, without taking a step back."

Looking Ahead

Future of Event Management

While it’s challenging to predict broad changes based on a single annual event, Tomaž believes that events with strong, engaging content will always attract attendees: "Organizers will need to consider more factors that affect attendance and visitor satisfaction."

How MeetPoint Will Support Future Goals

The OUTSTANDING awards continue to attract large audiences year after year, thanks to compelling content, a unique music program, ideal timing, and a long-standing tradition. Tomaž Žontar recognizes the event's ongoing success but also sees opportunities for growth and refinement: "We know what needs to be refined in the coming years, and we’re confident that MeetPoint will continue to support and assist us."

Looking to the future, Tomaž is optimistic about deepening the collaboration with MeetPoint.

"Over time, we’ll likely develop new system functionalities tailored to our needs. But overall, the platform is well-designed and functionally developed for most use cases."

This partnership showcases how MeetPoint streamlined event management for Europlakat Slovenia, turning a complex, stressful process into a seamless and efficient experience.

Email Subject Lines for Events That Get People Clicking

Thu, 13 Feb 2025 10:46:31 GMT

Crafting compelling newsletter subject lines is crucial for capturing your audience's attention and encouraging them to open your emails. An effective subject line not only conveys the essence of your content but also entices readers to engage further. This guide delves into strategies for creating winning newsletter subject lines, with a particular focus on event-related emails, and provides practical examples to illustrate these techniques.

The Importance of a Strong Subject Line

The subject line serves as the first impression of your email content. A well-crafted subject line can significantly boost open rates, while a poorly constructed one may lead to your email being overlooked or marked as spam. According to research by Zippia , 47% of email recipients open an email based solely on the subject line, and 69% report emails as spam based on the subject line alone.

Key Strategies for Crafting Effective Subject Lines

Keep It Short and Sweet – K.I.S.S.

Aim for brevity to ensure your subject line is fully visible, especially on mobile devices. Subject lines with 6 to 10 words tend to achieve the highest open rates.

Create a Sense of Urgency or Exclusivity

Encourage immediate action by highlighting time-sensitive offers or limited availability. Phrases like "Last chance," "Only a few spots left," or "Ends tonight" can prompt readers to open your email promptly.

Personalize Your Subject Lines

Including the recipient's name or referencing their interests can make your emails feel more tailored and relevant, increasing the likelihood of engagement. Personalized subject lines can boost open rates by up to 50%.

Use Action-Oriented Language – Call to Action (CTA)

Incorporate strong verbs that inspire action or evoke emotion. Phrases like "Join us for," "Discover," "Celebrate," or "Explore" can motivate recipients to open the email and learn more about your event.

Evoke Curiosity

Pose intriguing questions or teasers that encourage recipients to open the email to find out more. For example, "Guess who's speaking at [Event Name]?" or "Ready to grow your business at [Event Name]?" can pique interest.

Showcase the Value and Benefits

Focus on what makes your event worthwhile for attendees. Whether it's gaining new skills, expanding their professional network, or enjoying unique experiences, your subject line should clearly communicate the advantage of attending. Think about how your event solves a problem or adds value to their personal or professional life. For example, "Unlock New Skills: Join Our Leadership Workshop Today!"

Avoid Spam Triggers

Steer clear of excessive punctuation, all caps, and overused salesy words like "Free" or "Buy now," as these can lead to your emails being marked as spam.

Crafting Subject Lines for Event Emails

When promoting events, your subject lines should generate excitement and convey the value of attending. Here are some tailored strategies:

Highlight Key Details

Include essential information such as the event name, date, and location to inform recipients about the event specifics.

Leverage FOMO (Fear of Missing Out)

Emphasize what attendees will miss if they don't attend, such as exclusive content, networking opportunities, or limited seating. For instance, "Don't miss this exclusive opportunity at [Event Name]!"

Personal Invitations

Make the recipient feel special by extending a personal invitation. Subject lines like "You're invited to [Event Name] on [Date]" can create a sense of inclusion.

Examples of effective event email subject lines and why each of these event email subject lines works effectively

"Join us at [Event Name] from the comfort of home!"

Why it works: Emphasizes convenience, appealing to people who prefer virtual events or can’t attend in person.

"Come to [Event Name], [Name]: no travel required!"

Why it works: Personalization with the recipient's name grabs attention, while highlighting the no-travel aspect removes barriers to attendance.

"Let's [celebrate/learn/grow] together at [Event Name]!"

Why it works: Creates a sense of community and shared experience, encouraging participation.

"Discover [industry] trends from pros at [Event Name]"

Why it works: Highlights the value of expert knowledge, appealing to professionals looking to stay ahead in their field.

"Guess who's speaking at [Event Name]?"

Why it works: Sparks curiosity and intrigue, prompting recipients to open the email to find out more.

"Ready to grow your business at [Event Name]?"

Why it works: Clearly states the benefit of attending, appealing to entrepreneurial and professional goals.

"Curious about the insights you'll gain at [Event Name]?"

Why it works: Taps into natural curiosity, suggesting that valuable knowledge awaits inside the email.

"Great news, [Recipient Name]. We present [Event Name]!"

Why it works: Personalized and positive tone grabs attention and generates excitement.

"Time to get excited, [Recipient Name]. [Event Name] is here!"

Why it works: Builds anticipation with an enthusiastic, personalized message.

"See you at [Event Name]!"

Why it works: Assumes attendance, using confidence to subtly encourage recipients to join.

"Don't miss this awesome [Event Name]!"

Why it works: Creates FOMO (Fear of Missing Out), encouraging recipients not to miss out on something exciting.

"Free on [Date]? Get your tickets for [Event Name] now!"

Why it works: Engages recipients by asking a question and prompting immediate action with urgency.

"Coming Soon: [Event Name] on [Topic]."

Why it works: Builds anticipation and informs recipients about the event’s focus, creating interest.

"[Recipient Name], get your tickets for [Event Name] today!"

Why it works: Personalization plus a direct call to action motivates immediate response.

"Exclusive invitation: Join [Event Name] on [Date]!"

Why it works: The word “exclusive” makes recipients feel special, increasing the chance of engagement.

"Limited seats: [Event Name] on [Date] in [Location]!"

Why it works: Creates urgency by emphasizing limited availability, pushing recipients to act quickly.

"[Recipient Name], confirm your attendance at [Event Name]!"

Why it works: Feels like a personal follow-up, prompting a sense of obligation to respond.

"Are you joining [Event Name] on [Date]?"

Why it works: The question format invites interaction, making the reader feel involved.

"Secure your spot at [Event Name] before it's too late!"

Why it works: Urgency and scarcity drive immediate action.

"Limited time: Registration closes soon for [Event Name]!"

Why it works: Creates time pressure, encouraging recipients to act before they miss the deadline.

"Hey, [Recipient Name], will we see you at [Event Name]?"

Why it works: Casual tone and personalization feel friendly and engaging, prompting a reply.

"A seat at our [Event Name] has your name on it."

Why it works: Personalized invitation makes the recipient feel included and valued.

"Don't miss out on [Event Name] on [Date], [Recipient Name]."

Why it works: Combines personalization with FOMO to drive urgency.

"[X] days left to register for [Event Name]."

Why it works: Clear countdown creates a sense of urgency, reminding recipients of a looming deadline.

"Oh no, tickets for [Event Name] are about to sell out!"

Why it works: Adds urgency with an emotional trigger ("Oh no"), encouraging quick action to avoid missing out.

These subject lines are AI generated . They combine techniques like personalization, urgency, curiosity, and clear value propositions to effectively increase open rates and drive engagement for event emails.

How Bold Projects Simplified Event Management with MeetPoint

Wed, 12 Feb 2025 11:15:10 GMT

In the fast-paced world of event management, efficiency, flexibility, and seamless guest experiences are key to standing out. Bold projects, known for organizing innovative and impactful events, has been leveraging MeetPoint’s solutions to streamline their event processes and enhance attendee engagement.

In this story, we’ll dive into how MeetPoint’s platform became an essential part of Bold projects’ event strategy, helping them overcome challenges, optimize workflows, and deliver memorable experiences.

About the Customer

Bold projects is a boutique agency specializing in storytelling. Stories are written in their DNA and are the tool they operate with in all the projects they carry out. They specialize in providing exceptional experiences for their clients through event production, communication projects, website creation and marketing. The team's mission is to simplify the operation of events, while maintaining a high level of professionalism and participant satisfaction.

The Challenge

When organizing events, Bold projects encountered recurring challenges that hindered their efficiency:

Tracking and managing attendee registrations.
Communicating effectively with registered participants.
Ensuring all attendees met specific eligibility criteria, such as being adults.
Providing clients with post-event analytics, such as attendance rates and other valuable insights.

Previously, they relied on tools like Excel or Google Sheets to manage registrations and used mailing platforms for mass communication. This patchwork approach was time-consuming and inefficient, particularly for events requiring careful tracking and detailed post-event reporting.

“For the types of events we organize, ensuring accuracy and eligibility is critical, but our previous tools made this process overly complex,” the team shared.

Why They Chose MeetPoint

Faced with these challenges, Bold projects turned to MeetPoint to simplify their operations. MeetPoint addressed all their needs by offering:

A centralized platform for registration management.
Automation for attendee communication.
Tools to verify attendee eligibility.
Easy-to-generate post-event reports for clients.

Bold projects decision to adopt MeetPoint was driven by the need to save time and resources while integrating guest management under one system. “We wanted to save time, reduce costs, and simplify the entire guest management process in one place,” they explained.

“The platform’s flexibility and user-friendly design made it an obvious choice for integration into our workflow,” they noted.

The Results

By using MeetPoint, Bold projects saved approximately 10 hours of manual work per event, allowing them to focus on delivering exceptional experience. The platform also significantly reduced errors, ensuring a smooth process from registration to reporting.

One of the standout benefits was the exceptional customer support they received, which made implementing and using the platform stress-free.

“The ease of use and outstanding customer support were the biggest value-adds for us,” the team highlighted.

Long-Term Advantages

While they initially used MeetPoint for a single event, they quickly recognized the advantages of a long-term partnership:

Predictable costs: Making it easier to budget for multiple clients.
Scalability: The platform could be used across various events and clients.
Comprehensive analytics: Offering data-driven insights for continuous improvement.
Greater autonomy: Empowering the team to manage events more independently.

Recommendation

For other event agencies, Bold projects strongly recommends integrating a comprehensive tool like MeetPoint. “If you’re still relying on separate tools for registration, communication, and guest management, it’s time to upgrade,” they advised.

By implementing MeetPoint, agencies can save time, enhance efficiency, and deliver a more professional experience to their clients. “MeetPoint will impress you with its functionality, flexibility, and top-notch support,” they concluded.

Mastering Email Communication: Key Strategies for Effective Campaigns and Deliverability

Wed, 15 Jan 2025 14:45:07 GMT

Email marketing remains one of the most effective tools for engaging audiences and driving results. However, crafting campaigns that reach the recipient’s inbox—and not their spam folder—requires more than great content. Success depends on understanding the mechanics of email deliverability and adopting strategies to ensure your emails are delivered, opened, read, and acted upon.

This guide provides insights into email communication best practices, from avoiding spam filters to improving deliverability, so you can build successful campaigns, even if you're not a tech or marketing expert.

The Key to Effective Email Communication

1. Understanding Email Deliverability

Deliverability refers to the ability of your email to reach your recipient’s inbox. Various factors influence this, such as your sender reputation, the content of your email, recipient’s online security protocols, and compliance with email regulations.

Why It Matters: If your emails don’t land in the inbox, your efforts are wasted. A strong focus on deliverability ensures your audience receives your message, increasing the likelihood of engagement.

2. Personalization is Essential

Personalized emails are more engaging and less likely to be marked as spam. Use the recipient’s name, tailor content to their preferences, and ensure your tone is conversational and relevant.

3. Clarity Over Complexity

Keep your message clear and straightforward. Avoid overly technical jargon or lengthy content that might overwhelm the reader. Short, compelling sentences with clear calls-to-action (CTAs) work best.

Words to Avoid – Navigating Spam Filters

Spam filters are algorithms that flag emails as spam based on specific criteria, including content. Using the wrong words can send your email directly to the spam folder.

1. Common Spam Trigger Words

Avoid words and phrases such as:

“ Free ,” “ Congratulations ,” or “ Winner .”
Excessive use of “ Buy now ,” “ Urgent ,” or “ Limited time offer .”
Over-the-top promises like “ 100% guaranteed ” or “ Risk-free .”

Spam filters also monitor for excessive capitalization, exclamation marks, and emojis. For example, avoid subject lines like: “ WIN BIG NOW!!! ��”

2. Avoid Over-Promising

Emails that seem too good to be true often land in the spam folder. Be authentic in your messaging, focusing on providing real value to your audience.

Best Practices to Improve Deliverability

1. Build a Clean Email List

A successful campaign starts with a high-quality list of engaged recipients.

Use double opt-in processes to confirm interest.
Regularly remove inactive or invalid email addresses.

2. Authenticate Your Emails

Email authentication protocols like SPF, DKIM, and DMARC establish trust with email providers. Work with your email service provider to ensure these protocols are set up correctly.

3. Optimize for Mobile

With over 50% of emails opened on mobile devices, ensure your design is mobile-friendly. Use a single-column layout, large fonts, and concise content.

4. Timing is Key

Sending emails at the right time boosts open rates. For example, mid-morning on weekdays often yields the best results. Avoid sending emails too frequently, as this can lead to subscriber fatigue.

Gmail and Yahoo Updates – Adapting to Changes in 2024

Email providers like Gmail and Yahoo continually update their inbox algorithms to improve the user experience. Key updates for 2024 include:

Improved categorization : Emails are now sorted more precisely into folders like Primary, Promotions, and Updates.
Increased emphasis on user engagemen t: Emails with low open or reply rates are more likely to be flagged as spam.

Action Steps for Marketers :

Focus on crafting engaging subject lines and preheaders to encourage opens.
Request feedback or interaction from recipients to boost engagement.
Avoid sending too many promotional emails in a short timeframe.

Deliverability During Peak Seasons

High-volume periods like holidays present unique challenges for email deliverability. Increased email traffic can result in stricter spam filters and reduced engagement.

Tips for Success:

Warm up your domain : Gradually increase your sending volume to establish trust with email providers.
Segment your audience : Send targeted campaigns to smaller, highly engaged groups.
Test your campaigns : Use A/B testing to optimize subject lines, content, and send times.

Conclusion: Your Roadmap to Email Success

Mastering email communication doesn’t require technical expertise—just a solid strategy.

Here are the key takeaways:

Avoid spam trigger words and focus on clear, authentic messaging.
Build and maintain a clean email list while personalizing your content.
Stay updated on changes in email provider algorithms.
Prioritize mobile optimization and send at the right times.
Adapt your strategies during high-volume seasons for consistent results.

By implementing these practices, you’ll not only improve your email deliverability but also foster stronger connections with your audience, leading to better engagement and results.

Ready to elevate your email marketing? Start applying these tips today and watch your campaigns thrive!

MeetPoint: The Platform Powering Seamless Event Management

Thu, 24 Oct 2024 14:42:03 GMT

Organizing a successful event is no easy task. Whether it’s a B2B conference, corporate seminar , or networking event , the logistics of managing attendees, registrations, and communications can be overwhelming. Enter MeetPoint —a powerful, all-in-one platform that doesn’t organize events but supports them by streamlining the entire management process.

Since 2016, MeetPoint has been helping businesses digitalize their event operations , enabling smoother, more efficient experiences for both organizers and attendees. If you're looking for a solution to manage your event’s backend processes like registration, ticketing, and attendee engagement, MeetPoint might be exactly what you need.

Which Events is MeetPoint Best Suited For?

MeetPoint is designed with B2B events in mind, making it ideal for conferences, corporate gatherings, and professional networking events. These types of events require precise attendee management, including accurate registration data, ticketing, and post-event reporting. But MeetPoint’s flexibility also makes it suitable for other formats, such as:

Corporate Training Seminars
Industry Summits
Product Launches
Hybrid Events
Online Webinars
In-Person Networking Events

Whether your event is in-person, virtual, or a hybrid, MeetPoint has the tools to make it run smoothly from start to finish.

What Can MeetPoint Do for Your Event?

MeetPoint is not an event organizer, but rather a comprehensive tool that helps you manage the entire event lifecycle. Here’s a closer look at how MeetPoint can elevate your event management experience:

1. Send Professional Invites

MeetPoint allows you to create and send customized, branded email invitations to your guest list. By using segmenting tools , you can target the right audience with personalized invitations, ensuring your message reaches the right people. This helps maximize attendance and engagement.

2. Collect Registrations with Ease

The platform makes registration simple, flexible, and fully customizable. You can design your own registration forms to gather the necessary attendee details, from basic contact information to preferences on sessions, meal choices, or breakout groups. It also enables 1-click registration for clients with existing databases which makes registrations for attendees even quicker. MeetPoint offers real-time tracking of registrations, giving you a clear overview of how many people have signed up at any given moment.

3. Manage Ticket Payments & Invoices

For paid events, MeetPoint combines ticketing and payment processing, making it easier to sell tickets directly through the registration form. Whether you offer general admission or tiered pricing for VIP tickets, the platform securely processes payments, so you can focus on delivering a great event experience.

MeetPoint offers automatic generation of invoices or pre-invoices and supports various payment methods , all in compliance with local and international regulations. For events in Slovenia and select countries abroad, the platform includes tax certification , ensuring that all financial processes align with legal standards.

4. Streamlined Accreditation

Accreditation at large events can be complex, especially when managing hundreds of attendees. MeetPoint helps automate the check-in and accreditation process using QR code scanning and instant label printing. This reduces waiting times and ensures that attendees can enter the event smoothly, without unnecessary delays. At the same time, it is more sustainable as the labels are only printed for participants who have actually come to the event.

5. Create Beautiful, Simple Event Websites

Having a well-designed event website is crucial for providing attendees with information and driving engagement. MeetPoint offers easy-to-use templates that allow you to build a professional-looking event website with no coding experience required. You can display event schedules, speaker bios, registration links, and even FAQs in a clean, visually appealing format that’s optimized for both desktop and mobile devices.

6. Engage Attendees in a Branded, Noise-Free Environment

One of the standout features of MeetPoint is its ability to create a branded, closed networking environment for your attendees. Unlike open social media channels, MeetPoint’s networking platform keeps the conversation within your event’s ecosystem, ensuring attendees can interact in a space free from the distractions of the outside digital world. Whether it’s messaging, group discussions, or sharing contacts, attendees can connect in a more professional and focused setting.

All Your Attendee Data in One Place

At the end of your event, all the attendee data you’ve gathered—whether it’s names, contact information, company details, or session preferences—is safely stored in one place within the MeetPoint platform. The data you collect depends on the fields you include during registration, giving you full control over what information you gather.

Importantly, MeetPoint is fully GDPR-compliant and ensures that all attendee data is handled with the highest level of security and legal support. You can trust that all information is stored and managed in accordance with the latest data protection regulations, giving both you and your attendees peace of mind.

Sustainability in Event Management with MeetPoint

Beyond efficiency, MeetPoint helps promote sustainability in event management. By reducing paper waste (thanks to digital ticketing, QR code check-ins, and online communications), MeetPoint contributes to greener, more eco-friendly events. Digitalizing processes like registration and accreditation not only streamlines logistics but also helps reduce the environmental footprint of your event.

Digitalize In-Person, Hybrid, and Online Events

MeetPoint is a versatile platform built for the modern event landscape. Whether your event is in-person , fully virtual , or a hybrid of both, the platform adapts to your needs. Its easy-to-use interface ensures that organizers can quickly set up event processes without requiring technical expertise. This flexibility allows you to digitalize the experience regardless of how your attendees are participating.

With MeetPoint, the same level of professionalism and efficiency can be brought to online events as to in-person gatherings. For hybrid events , the platform seamlessly integrates both physical and virtual attendees, providing everyone with a unified experience.

Integrated Email Marketing and Newsletters

MeetPoint is designed not only for complex event management but also for ongoing customer communication . Whether you’re hosting a single event each year or require continuous engagement with your audience, MeetPoint has you covered. The platform supports year-round client communication , allowing you to send weekly or monthly newsletters that are fully customizable to fit your brand’s visual identity (CGP).

With MeetPoint’s all-in-one approach , you won’t need multiple tools to handle different aspects of event management and customer outreach. From event invitations and registrations to newsletter campaigns, ticketing, and networking capabilities, everything is managed seamlessly in one place. MeetPoint simplifies the process, making it ideal for both regular and occasional event hosts who want a streamlined, professional solution for their engagement needs.

MeetPoint: Making Events Happen

At its core, MeetPoint is all about Making Events Happen . By automating tedious tasks, simplifying attendee management, and providing robust tools for engagement, MeetPoint allows event organizers to focus on what really matters—delivering an outstanding event experience.

Easy-to-use : No complex setup or coding required.
Flexible : Whether it’s a small business gathering or a large industry conference, MeetPoint scales to fit your needs.
Reliable : Trusted by event organizers since 2016, MeetPoint ensures that every aspect (our solutions you choose) of your event runs smoothly.

Request a Demo

Curious if MeetPoint is the right platform for your next event? You can easily request a demo to explore its features and see how it can fit into your event management process. Discover how MeetPoint can help you digitalize your event , engage your attendees, and create a seamless experience from start to finish.

Net Zero Carbon Events: A united industry response to the climate change

Wed, 31 Jan 2024 13:11:21 GMT

Company MeetPoint is among 500+ organisations, supporting the Net Zero Carbon Event initiative. The Net Zero Carbon Events initiative, launched in 2021, is the events industry’s global campaign to achieve net zero carbon by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50% by 2030.

In December 2023, the Net Zero Carbon Events published seven guidance documents to support the event industry in achieving its carbon emissions goals. The seven guidance documents can be downloaded for free here at this link for the following areas:

Smart production and waste management
Venue energy
Logistics
Food and food waste
Travel and accommodation
Carbon offsetting
Measurement

The Net Zero Carbon Events encourages collaboration with partners, suppliers and customers to drive change across the value chain. The complex value chain of events requires different industries to work together to integrate net zero approaches throughout each event’s lifecycle. Only with mutual collaboration of all stakeholders involved in event industry changes can be implemented and goals achieved. The Net Zero Carbon Events initiative focuses on bringing events themselves to net zero, in contrast to the current focus in industries of bringing organisations involved to net zero.

According to the Net Zero Carbon Events initiative, progress in different action areas is asymmetric as some industries are more complex than others, or form part of more mature industries in terms of their decarbonisation plans. Therefore the goal of the initiative is to align progress amongst stakeholders.

At Meetpoint, as event software solution provider, we develop our solutions with net zero carbon events in mind. Below you can find few options on how you can benefit from using event management software when trying to meet the net zero carbon by 2050.

Photo credits: The cover photo is AI-generated.

Here are few possibilities how to reduce your environmental impact for your events, according to the Net Zero Carbon Events initiative best practices, when deploying event management software:

Smart production and waste management area:

Eliminate printed materials or reuse them multiple times: when applying event management software to your events, you can avoid printing participants lists and promo material. You have everything available in the cloud, anytime and from everywhere.
Use (and encourage the use of) rental items, such as furniture or dishware, where possible: we offer renting the equipment for onsite registrations, with option for self check-in booth rental.
Find more sustainable solutions for lanyards and badges and collect them at exit to reuse them at your next events: onsite registration can run smoothly with badge printing onsite, with no need to prepare everything before the event, and you print just for participants present. Additionally, you can choose environment-friendly badge to reduce the impact even further.
Use digital show guides (e.g., through apps) and floor plans to eliminate printed material: with event management software you can use applications with all information needed for the attendees. No need to print event guides anymore.
Avoid printed marketing and favour electronic communications as much as possible: Meetpoint event management software enables email marketing as well as SMS communications. No need to print material, you can communicate with event participants via digital channels.
Digitalise processes (e.g., online booking, e-invoicing, e-registration): with event management solution you can digitalise all event promotion and organisation processes, from online booking, online invoicing, online registration, online payment, onsite check-in, etc.
Encourage visitors to bring tickets in digital format: Meetpoint solution enables participants to safe ticket to the e-wallet to their phone where ticket can be easily found and used for check-in, using QR codes scan. Fast and simple.

Food and food waste:

Preventing wasted food, or source reduction, is the top tier of the Wasted Food Scale . The main focus in food waste reduction for events is on preventing food from going to waste. And with eventtech you can monitor the realtime data of number of registered participants before the event and you can plan the consumption accordingly. On the other hand, at the events, you can coordinate the food amount according to the realtime data of attendees actually present. With monitoring the number of people at the event, you can plan, prepare and serve only what is needed.

Dogodki z ničelnim deležem ogljika: Združen odziv industrije na podnebne spremembe

Wed, 31 Jan 2024 10:51:29 GMT

Podjetje MeetPoint je med več kot 500 organizacijami, ki podpirajo pobudo Net Zero Carbon Event. Pobuda Net Zero Carbon Events, ki se je začela leta 2021, je globalna kampanja industrije prireditev za doseganje ničelne stopnje ogljika najkasneje do leta 2050, z vmesnim ciljem v skladu z zahtevo Pariškega sporazuma, da se do leta 2030 globalne emisije toplogrednih plinov zmanjšajo za 50 %.

Decembra 2023 je organizacija Net Zero Carbon Events objavila sedem dokumentov s smernicami za podporo industriji dogodkov pri doseganju ciljev glede emisij ogljika. Sedem dokumentov s smernicami lahko brezplačno prenesete tukaj za naslednja področja:

Pametna proizvodnja in ravnanje z odpadki
Energija na prizorišču
Logistika
Hrana in živilski odpadki
Potovanja in nastanitev
Izravnava ogljika
Merjenje

Dogodki Net Zero Carbon spodbujajo sodelovanje s partnerji, dobavitelji in strankami, da bi spodbudili spremembe v celotni vrednostni verigi. Kompleksna vrednostna veriga dogodkov zahteva sodelovanje različnih panog pri vključevanju pristopov net zero v celoten življenjski cikel vsakega dogodka. Le z vzajemnim sodelovanjem vseh deležnikov, vključenih v industrijo dogodkov, je mogoče uvesti spremembe in doseči cilje. Pobuda Net Zero Carbon Events se osredotoča na to, da bi sami dogodki dosegli ničelno stopnjo ogljika, v nasprotju s sedanjim poudarkom v panogah, da bi vpletene organizacije dosegle ničelno stopnjo ogljika.

Glede na pobudo Net Zero Carbon Events je napredek na različnih področjih ukrepanja asimetričen, saj so nekatere industrije bolj zapletene od drugih ali so del bolj zrelih industrij v smislu njihovih načrtov za razogljičenje. Zato je cilj pobude uskladiti napredek med deležniki.

Pri Meetpointu, ponudniku programske opreme za dogodke, razvijamo naše rešitve z mislijo na dogodke z ničelno stopnjo ogljika. V nadaljevanju najdete nekaj možnosti, kako vam lahko koristi uporaba programske opreme za upravljanje dogodkov, če poskušate doseči ničelno stopnjo ogljika do leta 2050.

Tukaj je nekaj možnosti za zmanjšanje vpliva vaših dogodkov na okolje v skladu z najboljšimi praksami pobude Net Zero Carbon Events pri uvajanju programske opreme za upravljanje dogodkov:

Področje pametne proizvodnje in ravnanja z odpadki:

Z uporabo programske opreme za upravljanje dogodkov se lahko izognete tiskanju seznamov udeležencev in promocijskega gradiva. Vse je na voljo v oblaku, kadar koli in od koder koli.
Če je mogoče, si izposodite opremo, kot je pohištvo ali druga oprema za dogodek: ponujamo najem opreme za registracije, z možnostjo najema stojnice za samoprijavo.
Poiščite bolj trajnostne rešitve za trakove in akreditacije ter jih ob izhodu zbirajte (trakove) in jih ponovno uporabite na naslednjih dogodkih: registracija lahko nemoteno poteka s tiskanjem nalepk z imeni in ostalimi podatki na kraju samem, saj vam ni treba vsega pripraviti pred dogodkom, tiskate pa samo za prisotne udeležence. Poleg tega lahko izberete okolju prijazno akreditacijo in tako še dodatno zmanjšate vpliv.
Uporabite digitalne vodnike po razstavah (npr. prek aplikacij) in tlorise, da odpravite tiskani material: s programsko opremo za upravljanje dogodkov lahko digitalno posredujete vse informacije, ki jih potrebujejo udeleženci. Tiskanih navodil ne potrebujete več.
Izogibajte se tiskovinam in dajte prednost elektronski komunikaciji, kolikor je to mogoče: programska oprema za upravljanje dogodkov Meetpoint omogoča e-poštno trženje in komunikacijo prek SMS-sporočil. Materiala ni treba tiskati, z udeleženci dogodka lahko komunicirate preko digitalnih kanalov.
Digitalizirajte procese (npr. spletne rezervacije, e-računi, e-registracije): z rešitvijo za upravljanje dogodkov lahko digitalizirate vse procese promocije in organizacije dogodkov, od spletne rezervacije, spletnega fakturiranja, spletne registracije, spletnega plačila, prijave na kraju samem itd.
Spodbujajte obiskovalce, da prinesejo vstopnice v digitalni obliki: Meetpoint udeležencem omogoča, da si vstopnico shranijo v e-denarnico na svojem telefonu, kjer je vstopnico mogoče enostavno najti in uporabiti za prijavo s skeniranjem QR kod. Hitro in preprosto.

Hrana in živilski odpadki:

Preprečevanje ali zmanjševanje količin zavržene hrane je najvišja stopnja na lestvici zavržene hrane . Pri zmanjševanju količine odpadne hrane na dogodkih se osredotočamo predvsem na preprečevanje nastajanja odpadne hrane. S tehnologijo za dogodke pa lahko pred dogodkom v realnem času spremljate podatke o številu prijavljenih udeležencev in ustrezno načrtujete porabo. Po drugi strani pa lahko količino hrane na dogodkih prilagodite glede na podatke v realnem času o dejanskih udeležencih. S spremljanjem števila udeležencev na dogodku lahko načrtujete, pripravite in postrežete le tisto, kar je potrebno.

Foto: naslovna slika je AI-generirana

Kako zmanjšati vpliv dogodkov v živo na okolje?

Wed, 25 Oct 2023 13:44:38 GMT

Leta 2019 je raziskava o trajnosti konferenc odkrila, da je tridnevna konferenca, ki se jo je udeležilo 800 ljudi, povzročila izpust 455 ton ogljikovega dioksida, kar ustreza 100 osebnim vozilom na bencinski pogon eno leto. Potovanja, zavržena hrana, promocijsko gradivo, obilica papirnatih tiskovin. Samo industrija promocijskih izdelkov, ocenjena na 64 milijard USD , proizvaja široko paleto poceni izdelkov, kot so USB ključki, napajalniki, steklenice za vodo, blagovne znamke nogavic, svinčniki, žogice za stres.

Po drugi strani pa bi morali strokovnjaki za dogodke, ko načrtujejo strategijo dogodka, ki temelji na okoljski optimizaciji, ponovno razmisliti tudi o družbenem vplivu dogodkov na ljudi. Ljudje smo družabna bitja, zato so dogodki v živo tu, da ostanejo. Po koncu pandemije COVID-19 smo bili priča socialnim potrebam ljudi in podjetij med zaporami in omejitvami. Digitalni dogodki so še vedno organizirani, dogodki v živo pa so spet v polnem razmahu. Če bodo dogodki v živo (in hibridni) ostali, moramo te dogodke spremeniti na bolj trajnosten način. Strokovnjaki za prireditve morajo načrtovati dogodke v živo, ki so manj škodljivi za okolje - uporabljati morajo postopke in materiale, ki so okolju čim bolj prijazni.

Nasveti za zmanjšanje vpliva dogodkov na okolje:

digitalizacija organizacije dogodkov : uporabite digitalne kanale za promocijo dogodka, pošiljanje digitalnih vabil, vstopnic in potrdil o udeležbi;
digitalizacija postopka registracije : svojim udeležencem pošljite kode za vstop na dogodek in jih skenirajte na kraju samem, brez nepotrebnega tiskanja seznamov udeležencev;
ponovna uporaba ali recikliranje : izogibajte se plastičnemu materialu za enkratno uporabo in ga zamenjajte z materialom, ki ga je mogoče ponovno uporabiti ali reciklirati;
izmerite količino odpadne hrane ter uporabite lokalno pridelano hrano in dostavo;
preskočite ali vsaj zmanjšajte količino promocijskih izdelkov in jih nadomestite z uporabo bolj trajnostnih alternativnih izdelkov, ki jih je mogoče reciklirati, da dosežete isti cilj. Udeležencem omogočite nova doživetja, ki si jih bodo zapomnili veliko dlje kot pa darilca, ki se običajno znajdejo v koših za smeti takoj po koncu dogodka;
digitalizacija trženjskega materiala na prizorišču : namesto tiskanih materialov uporabite digitalne zaslone ;
namesto enega velikega dogodka organizirajte manjše dogodke na lokalni ravni in tako zmanjšajte vpliv prevoza;
spodbujati udeležence k uporabi javnega prevoza ;
nekateri dogodki se lahko organizirajo v hibridni različici ali kot samostojni spletni dogodek. Ko načrtujete dogodek, razmislite, ali je vaš dogodek mogoče izvesti digitalno in s tem boste zmanjšali potne stroške in čas udeležencev ter izboljšali vpliv na okolje;
izberite dobavitelje z aktivno okoljsko politiko.

How to Reduce an Environmental Impact of In-person Events?

Tue, 24 Oct 2023 11:03:52 GMT

In 2019, a research study on sustainability of conferences discovered that a three-day conference attended by 800 people resulted in the emission of 455 tons of carbon dioxide, equivalent to 100 gasoline-powered passenger vehicles driven for one year. Traveling, food waste, promotional materials, plenty of paper prints. The swag industry alone, valued at USD 64 billion , produces a wide range of cheap items such as USB sticks, power banks, water bottles, branded socks, pencils, stress balls.

On the other hand, when event professionals are planning an event strategy based on environmental optimisation, they should also reconsider the social impact events have on people. People are social beings and therefore the in-person events are here to stay. After the COVID-19 pandemics ended, we have seen the social need people and businesses had during lockdowns and restrictions. Digital events are still organised, but in-person events are again in full swing. If in-person (and hybrid) events are here to stay, we need to change these events in a more sustainable way. Event professionals must plan in-person events which do less harm to the environment – use processes and materials which are as environment-friendly as possible.

Here are few tips how to reduce your environmental impact for your events:

digitalisation of organising events: use digital channels to promote your event, send digital invitations, tickets and participation confirmation;
digitalisation of registration process: send your participants codes for event entry and scan the codes onsite, without unnecessary printing the participants’ lists;
re-use or recycle: avoid single-use plastic material at events and replace it with re-usable or recyclable material;
measure your food waste and use locally produced food and delivery;
skip or at least minimise the swag and replace them with using more sustainable and recyclable alternatives to achieve the same objective. As alternative, equip attendees with new experiences which they will remember much longer than swags usually found in waste bins right after the event ends;
digitalisation of marketing material at the venue: instead of using printed materials use digital screens;
instead of organising one large event, organise smaller event locally and reduce transportation impact;
encourage participant to use public transport;
some event can be organised in hybrid version or as online event alone. When planning an event, consider if your event can be run digitally and you will reduce participants travel costs and time, together with improving environmental impact;
select suppliers with an active environmental policy.

Boost your Sales with the Indispensable Power of Organising or Attending In-Person Business Events

Tue, 17 Oct 2023 10:05:04 GMT

In the fast-changing world, where technology and digital tools have become dominant, many companies don't use the endless opportunities of live events, specially in-person events, to foster company's sales. While there are many benefits of digital marketing strategies, it is essential not to overlook the importance of in-person events. However, despite the growth of e-commerce and virtual communication, events remain a vital component of a successful sales strategy. Events offer a unique opportunity for face-to-face engagement, relationship building, and product showcasing, making them an indispensable part of any sales funnel. In this article, we will explore the reasons why events are vital in sales, how they enhance the sales process, and provide valuable tips on leveraging events to drive sales success.

1. Building Relationships

One of the primary reasons events are crucial in stimulating sales is the opportunity they provide for building and nurturing relationships. Face-to-face interactions allow sales professionals to connect with potential clients and existing customers on a more personal level. This human connection can help establish trust, rapport, and a deeper understanding of customer needs. It's often said that people buy from people they like and trust, and events facilitate this trust-building process like no other method. In the world full of technology and digital tools, in-person events are key to building not only relationship with client, prospects and business partners, they are the most successful approach to build the community. And at MeetPoint, we firmly believe that future companies' success will depend on the comprehensiveness and loyalty of their communities.

2. Showcasing Products and Services

Events offer an excellent platform to showcase your products and services. Whether you're exhibiting at a trade show, hosting a product launch, or conducting a live demonstration, events allow you to present your offerings in a tangible and engaging way. Attendees can see, touch, and experience your products, making it easier for them to make informed purchasing decisions. The power of a hands-on experience cannot be underestimated in the sales process.

3. Generating Leads

Sales professionals are constantly on the lookout for new leads. Events serve as a fertile ground for lead generation. Whether you're attending a conference, hosting a workshop, or organising a networking event, you're likely to encounter individuals interested in your product, industry or niche. Collecting contact information, engaging in conversations, and providing value at events can result in a significant influx of potential customers for your sales pipeline.

4. Fostering Customer Loyalty

It's not just about acquiring new customers; events can be instrumental in retaining and nurturing existing ones. Customer appreciation events, exclusive previews, and loyalty programs can help you show your clients that you value their business. This fosters customer loyalty and increases the likelihood of repeat business, referrals, and upselling opportunities.

5. Differentiating Your Brand

In a crowded marketplace, it's crucial to differentiate your brand from the competition. Hosting events can set you apart and establish a unique identity in the eyes of your clients and even competitors. Events offer the opportunity to create memorable experiences, engage with your audience in innovative ways, and leave a lasting impression, making it more likely for potential customers to remember and choose your brand when making a purchase decision.

6. Closing Deals

Events provide an ideal setting for closing deals. After building rapport, showcasing products, and addressing customer needs, sales professionals can use events to create a sense of urgency, offer special deals or incentives, and seal the deal. The face-to-face environment allows for personalized negotiations and quick decision-making, often resulting in higher conversion rates.

7. Enhancing Market Research

Sales professionals understand the importance of staying updated on market trends and customer preferences. Events, particularly industry conferences, are an invaluable source of market research. You can learn about emerging trends, identify your competition, and gather insights into what matters most to your target audience. This data can be instrumental in fine-tuning your sales strategy and adapting to a constantly changing marketplace.

8. Showcasing Thought Leadership

Events also allow salespeople and organizations to position themselves as thought leaders in their respective industries. Presenting at conferences, leading discussions, or participating in panel sessions gives you the opportunity to share your expertise, knowledge, and insights. This not only boosts your credibility but also attracts potential customers who are looking for trusted advisors to guide them in their decision-making process.

Conclusion

In the ever-evolving landscape of sales, events remain a vital and indispensable component of any successful sales strategy. From building relationships and showcasing products to generating leads and fostering customer loyalty, events offer a myriad of opportunities to enhance the sales process. They allow sales professionals to connect with customers on a deeper level, differentiate their brand, and stay at the forefront of market trends. In a world where technology often replaces face-to-face interactions, events continue to be a powerful tool for driving sales success. So, the next time you're evaluating your sales strategy, remember that events are not just a luxury but a vital necessity for growth and success.

Povečajte prodajo z nepogrešljivo močjo organizacije ali udeležbe na poslovnih dogodkih

Fri, 13 Oct 2023 13:22:43 GMT

V hitro spreminjajočem se svetu, kjer prevladujejo tehnologija in digitalna orodja, številna podjetja ne izkoristijo neskončnih priložnosti dogodkov v živo, zlasti osebnih dogodkov, za pospeševanje prodaje podjetja. Čeprav imajo digitalne trženjske strategije številne prednosti, je bistveno, da ne spregledamo pomena osebnih dogodkov. Kljub rasti elektronskega poslovanja in virtualnega komuniciranja pa dogodki ostajajo bistvena sestavina uspešne prodajne strategije. Dogodki ponujajo edinstveno priložnost za osebno sodelovanje, vzpostavljanje odnosov in predstavitev izdelkov, zato so nepogrešljiv del vsakega prodajnega lijaka. V tem članku bomo raziskali razloge, zakaj so dogodki ključnega pomena v prodaji, kako izboljšujejo prodajni proces, in podali dragocene nasvete o izkoriščanju dogodkov za doseganje prodajnega uspeha.

1. Gradnja odnosov

Eden od glavnih razlogov, zakaj so dogodki ključnega pomena za spodbujanje prodaje, je priložnost, ki jo nudijo za gradnjo in negovanje odnosov. Osebni stiki omogočajo prodajnim strokovnjakom, da se s potencialnimi strankami in obstoječimi strankami povežejo na bolj osebni ravni. Ta človeški stik lahko pomaga vzpostaviti zaupanje, odnos in globlje razumevanje potreb strank. Pogosto je rečeno, da ljudje kupujejo od ljudi, ki jih imajo radi in jim zaupajo, dogodki pa olajšajo ta proces vzpostavljanja zaupanja kot nobena druga metoda. V svetu, polnem tehnologije in digitalnih orodij, so osebni dogodki ključni ne le za gradnjo odnosov s strankami, potencialnimi strankami in poslovnimi partnerji, temveč so tudi najuspešnejši pristop za gradnjo skupnosti. V MeetPointu pa smo trdno prepričani, da bo uspeh podjetij v prihodnosti odvisen od celovitosti in zvestobe njihovih skupnosti.

2. Predstavitev izdelkov in storitev

Dogodki so odlična platforma za predstavitev vaših izdelkov in storitev. Ne glede na to, ali razstavljate na sejmu, gostite predstavitev izdelka ali izvajate predstavitev v živo, vam dogodki omogočajo, da svojo ponudbo predstavite na oprijemljiv in zanimiv način. Udeleženci lahko vidijo, se dotaknejo in izkusijo vaše izdelke, kar jim olajša sprejemanje informiranih nakupnih odločitev. Moči praktične izkušnje v prodajnem procesu ni mogoče podcenjevati.

3. Ustvarjanje potencialnih strank

Prodajni strokovnjaki nenehno iščejo nove potencialne stranke. Dogodki služijo kot plodna tla za ustvarjanje potencialnih strank. Ne glede na to, ali se udeležujete konference, gostite delavnico ali organizirate dogodek za mreženje, boste verjetno naleteli na posameznike, ki jih zanima vaš izdelek, panoga ali niša. Zbiranje kontaktnih informacij, sodelovanje v pogovorih in zagotavljanje vrednosti na dogodkih lahko povzroči znaten pritok potencialnih strank za vaš prodajni kanal.

4. Spodbujanje zvestobe strank

Ne gre le za pridobivanje novih strank; dogodki so lahko ključnega pomena pri ohranjanju in negovanju obstoječih. Dogodki za hvaležnost strank, ekskluzivni predogledi in programi zvestobe vam lahko pomagajo pokazati svojim strankam, da cenite njihov posel. To spodbuja zvestobo strank in povečuje verjetnost ponovnih poslov, napotitev in priložnosti za dražjo prodajo.

5. Razlikovanje vaše blagovne znamke

Na prenatrpanem trgu je ključnega pomena, da se vaša blagovna znamka razlikuje od konkurence. Z organizacijo dogodkov se lahko razlikujete in vzpostavite edinstveno identiteto v očeh svojih strank in celo konkurence. Dogodki ponujajo priložnost, da ustvarite nepozabno izkušnjo, sodelujete z občinstvom na inovativne načine in pustite trajen vtis, zaradi česar je bolj verjetno, da si bodo potencialne stranke zapomnile in izbrale vašo blagovno znamko pri odločanju o nakupu.

6. Zaključevanje poslov

Dogodki so idealno okolje za sklepanje poslov. Po vzpostavitvi odnosa, predstavitvi izdelkov in obravnavanju potreb strank lahko prodajni strokovnjaki uporabijo dogodke, da ustvarijo občutek nujnosti, ponudijo posebne ponudbe ali spodbude in sklenejo posel. Okolje iz oči v oči omogoča personalizirana pogajanja in hitro sprejemanje odločitev, kar pogosto povzroči višje stopnje konverzije.

7. Izboljšanje tržnih raziskav

Prodajni strokovnjaki se zavedajo, kako pomembno je biti na tekočem s tržnimi trendi in preferencami strank. Dogodki, zlasti industrijske konference, so neprecenljiv vir tržnih raziskav. Na njih lahko spoznate nastajajoče trende, prepoznate svojo konkurenco in pridobite vpogled v to, kaj je za vašo ciljno skupino najpomembnejše. Ti podatki so lahko ključnega pomena pri izpopolnjevanju prodajne strategije in prilagajanju nenehno spreminjajočemu se trgu.

8. Predstavljanje miselnega vodstva

Dogodki prav tako omogočajo prodajalcem in organizacijam, da se pozicionirajo kot vodilni v svojih panogah. Predstavitev na konferencah, vodenje razprav ali sodelovanje na panelnih sejah vam daje priložnost, da delite svoje strokovno znanje, znanje in vpoglede. To ne samo poveča vašo verodostojnost, ampak tudi pritegne potencialne stranke, ki iščejo zaupanja vredne svetovalce, ki jih bodo vodili v procesu odločanja.

Zaključek

V nenehno razvijajočem se prodajnem okolju dogodki ostajajo vitalna in nepogrešljiva sestavina vsake uspešne prodajne strategije. Od vzpostavljanja odnosov in predstavljanja izdelkov do pridobivanja potencialnih strank in spodbujanja zvestobe strank, dogodki ponujajo nešteto priložnosti za izboljšanje prodajnega procesa. Prodajnim strokovnjakom omogočajo, da se globlje povežejo s strankami, razlikujejo svojo blagovno znamko in ostanejo v ospredju tržnih trendov. V svetu, kjer tehnologija pogosto nadomešča interakcijo iz oči v oči, so dogodki še naprej močno orodje za spodbujanje prodajnega uspeha. Torej, naslednjič, ko boste ocenjevali svojo prodajno strategijo, se spomnite, da dogodki niso le razkošje, ampak nujno potrebna za rast in uspeh.

Dogodek Texas Feels Slovenia

Tue, 10 Oct 2023 16:15:04 GMT

"Texas Feels Slovenia" je bil obsežen dogodek v Dallasu, Teksas, ZDA, ki ga je organiziralo več vladnih organov in poslovnih agencij z namenom povezovanja vrhunskih strokovnjakov s področja poslovanja, športa, znanosti in turizma . Dogodek, ki je trajal dva dni in je bil namenjen ameriškemu trgu, je združil več unikatnih dogodkov: poslovno investicijsko konferenco , slovensko turistično delavnico in večer " I feel Slovenia Night ", ki je del dvoletnega partnerskega sodelovanja s košarkarsko ekipo Dallas Mavericks.

Katere izzive je platforma MeetPoint rešila za ta dogodek?

Na kratko – več izzivov. Poglejmo jih po korakih.

1. Spletna stran

Najprej smo postavili spletno stran z uporabo našega orodja za izdelavo spletnih strani. Lahko si jo ogledate tukaj , vendar upoštevajte, da so bile nekatere funkcije po dogodku skrite.

2. Postopek registracije na dogodek

To je bil eden ključnih izzivov. Dogodek Texas Feels Slovenia je vseboval več pod-dogodkov in različnih ciljnih skupin , zato smo omogočili različne prijavne obrazce, prilagojene vsakemu posameznemu segmentu. Cilj je bil zagotoviti prijazen in preprost proces tako za udeležence kot za organizacijske ekipe v ozadju.

3. Aplikacija za mreženje

Cilj je bil povezati vse udeležence poslovno-investicijske konference ter jim omogočiti enostavno komunikacijo s potencialnimi poslovnimi partnerji pred in po dogodku. MeetPointova aplikacija za mreženje je članom poslovne skupnosti v Dallasu in slovenski poslovno-razvojni delegaciji omogočila medsebojno povezovanje, vzpostavljanje stikov in dogovarjanje za 1-na-1 sestanke, ki so se nato izvedli v živo na dogodku.

4. Prijava na kraju dogodka in tisk akreditacij

Ena od ključnih funkcionalnosti platforme MeetPoint je možnost prilagodljivega tiskanja akreditacij na kraju dogodka . Kako to izgleda z vidika udeleženca? Po prijavi udeleženci prejmejo e-pošto ali SMS s svojo unikatno QR kodo . Ob prihodu na prizorišče pokažejo kodo osebju, ki jo skenira, in v nekaj sekundah se akreditacija samodejno natisne .

5. Upravljanje dogodka pred in po dogodku

V večini primerov MeetPointova platforma omogoča organizacijskim ekipam samostojno upravljanje dogodka . Tako je bilo tudi tokrat, vendar smo se odločili, da na prizorišče v Dallas pošljemo projektnega vodjo , ki je skrbel za nemoten potek dogodka, hkrati pa je bila podporna ekipa na voljo tudi na daljavo . Včasih je fizična prisotnost ključna za hitrejšo in učinkovitejšo izvedbo .

Želite izvedeti več?

Kontaktirajte nas in skupaj bomo našli najboljšo rešitev za vaš dogodek !

Želite izvedeti več o tem dogodku? Obiščite uradno spletno stran ali preberite članek Slovenske turistične organizacije, enega od organizatorjev dogodka.

Texas Feels Slovenia

Tue, 10 Oct 2023 12:40:28 GMT

“Texas Feels Slovenia” is a large scale event in Dallas, Texas, USA, organised by multiple goverment entities and business agencies with the aim of connecting top business, sports, science, and tourism . A set of unique events for the American market in Slovenia packed into 2 days it divides into the Business Investment Conference , the Slovenian Tourism Workshop and I feel Slovenia Night which is a part of a two-year partnership agreement with the Dallas Mavericks basketball team.

What challenges did the MeetPoint platform solve for this event?

In short, multiple. Let's go step by step.

One: The Website

We started of with the website using our Website builder tool. You can check it out here just keep in mind that some of the features were hidden after the event.

Two: The Event Registration Process

This is a big one. Well, not just one. Texas Feels Slovenia had multiple sub events and audiences so we enabled different registration forms customised for each and everyone of them. The goal was to makes as friendly as possible to the customers (in this case the event attendees) and the teams behind the scenes planing and preparing everything.

Three: The Networking platform

The goal was to connect all the attendees of the Business Investment Conference and make it simple for them to contact their future partners before and after the event. The MeetPoint Networking platform enabled the Dallas business community and members of the Slovenian business-development delegation to contact each other and arrange 1 - 1 Meetings, them meet in person at the event.

Four: On-site Registration and Accreditation Pass Printing

One of the feature of the MeetPoint platform is an adaptable accreditation pass printing on-site. How does it work from the event participant perspective? After registration they receive an email or message with an unique QR code. They show it to registration staff from their phone, the code gets scanned and a few seconds later the a ccreditation pass is printed.

Five: Project Management before and after the event

In most cases we unable you and your teams to conquer the events yourselves. The MeetPoint platform is designed to help you and make it simple for you. This event was no different, but ... we decided to send the project manager on-site to Dallas just in case and have a team assist remotely if anything was needed. Sometimes being present at the location is necesary to speed things up and be as efficient as possible.

Interested in finding out more?

Want to find out more about this particular event? Visit the official website news or read this article from one of the event organisers: the Slovenian Tourist Board .

Kako je Olimpijski komite Slovenije (OKS-ZŠZ) uporabil MeetPoint tehnologijo za dogodke?

Tue, 03 Oct 2023 15:49:52 GMT

Kako digitalizirati proces organizacije dogodkov?

Olimpijski komite Slovenije - Združenje športnih zvez (OKS-ZŠZ) in Športna unija Slovenije sta junija 2022 v Portorožu organizirali 27. TAFISA svetovni kongres. Petdnevni mednarodni dogodek je ena največjih konferenc na temo "Športa za vse", ki je združila več kot 300 udeležencev iz 173 organizacij in 54 držav. Organizacija tako obsežnega dogodka je bila velik izziv, zato so se organizatorji ponovno odločili za uporabo spletne platforme MeetPoint, ki je poenostavila upravljanje dogodka.

Najprej so s platformo MeetPoint postavili promocijsko spletno stran dogodka in pripravili prijavne obrazce, ki so udeležencem omogočili prijavo na različne programe, izbiro namestitve in izvedbo plačil. Da bi bil dogodek udeležencem še bolj dostopen, je OKS-ZŠZ oblikoval tudi mobilno aplikacijo, prek katere so lahko spremljali dogajanje in se medsebojno povezovali. Brezpapirna prijava na dogodek je bila omogočena na več lokacijah s skeniranjem QR kod, ki so jih udeleženci prejeli po e-pošti.

Platforma je organizatorjem poenostavila pripravo in izvedbo dogodka, omogočila hitrejše in bolj transparentno načrtovanje ter sprejemanje odločitev. Z digitalizacijo dogodka so prihranili čas in denar ter zmanjšali negativni vpliv na okolje. Statistika dogodka po zaključku in večje zadovoljstvo udeležencev sta le dve izmed številnih prednosti uporabe spletne platforme MeetPoint pri organizaciji dogodkov.

How Olympic Committee of Slovenia (OKS) used MeetPoint event tech?

Tue, 03 Oct 2023 12:41:17 GMT

How to digitalise the event organisation process?

Olympic Committee of Slovenia - Association of Sports Federations (OKS) and the Sports Union of Slovenia organised the 27th TAFISA World Congress in Portorož in June 2022. The 5-day international event is one of the largest Sport for All conferences, bringing together more than 300 participants from 173 organisations and 54 countries. Putting everything together was a major challenge for the organisers, which is why they decided to use the MeetPoint online platform again to simplify event management.

MeetPoint was first used to set up the event's promotional website and create registration forms used by participants to register for various tracks, choose their accommodation and make payments. To bring the event even closer to the participants, OKS also designed a mobile app that let participants follow along the action and engage with each other. Paperless check-in for the event was enabled at multiple locations by scanning QR codes that participants received by e-mail.

The platform has made it easier for organisers to prepare and organise events, and to plan and make decisions more transparently and quickly. By digitising events, the team not only saved time and money, but also reduced the event's harmful effects on the environment. Post-event statistics and improved participant satisfaction are just some of the many benefits of using MeetPoint's online platform to organise an event.

Operacija Meetpoint d.o.o. – Digitalna transformacija za globalni preboj

Mon, 02 Oct 2023 10:17:41 GMT

Podjetje Meetpoint d.o.o. v obdobju izvaja operacijo Operacijo “Meetpoint d.o.o. – Digitalna transformacija za globalni preboj”

Namen operacije je spodbuditi rast in razvoj podjetja Meetpoint d.o.o. na osnovi vlaganj v uporabo digitalnega poslovanja in s pomočjo digitalne transformacije izkoristiti nove globalne poslovne priložnosti, ki jih je pandemija Covid - 19 še potencirala.

Cilji operacije so:

uvedba novih digitalnih produktov, storitev in digitalnih poslovnih modelov,
digitalna transformacije prodajnih, trženjskih in CRM aktivnosti z namenom povečanja internacionalizacije, vstopa na tuje trge in odpornosti na zunanje dejavnike,
oblikovanje nadpovprečno kakovostne celovite izkušnje kupca, vključno z digitalno izkušnjo.

Operacijo “Meetpoint d.o.o. – Digitalna transformacija za globalni preboj” sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj.

Sofinanciranje operacije: do 64.390,00 EUR.

Več informacij o kohezijski politiki v Sloveniji: https://www.eu-skladi.si/ .

Photo credits: The cover photo is AI-generated.