Crafting compelling newsletter subject lines is crucial for capturing your audience's attention and encouraging them to open your emails. An effective subject line not only conveys the essence of your content but also entices readers to engage further. This guide delves into strategies for creating winning newsletter subject lines, with a particular focus on event-related emails, and provides practical examples to illustrate these techniques.

Email marketing remains one of the most effective tools for engaging audiences and driving results. However, crafting campaigns that reach the recipient’s inbox—and not their spam folder—requires more than great content. Success depends on understanding the mechanics of email deliverability and adopting strategies to ensure your emails are delivered, opened, read, and acted upon.

Since 2016, MeetPoint has been helping businesses digitalize their event operations, enabling smoother, more efficient experiences for both organizers and attendees. If you're looking for a solution to manage your event’s backend processes like registration, ticketing, and attendee engagement, MeetPoint might be exactly what you need.

Company MeetPoint is among 500+ organisations, supporting the Net Zero Carbon Event initiative. The Net Zero Carbon Events initiative, launched in 2021, is the events industry’s global campaign to achieve net zero carbon by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50% by 2030. In December 2023, the Net Zero Carbon Events published seven guidance documents to support the event industry in achieving its carbon emissions goals. The seven guidance documents can be downloaded for free here at this link for the following areas: Smart production and waste management Venue energy Logistics Food and food waste Travel and accommodation Carbon offsetting Measurement The Net Zero Carbon Events encourages collaboration with partners, suppliers and customers to drive change across the value chain. The complex value chain of events requires different industries to work together to integrate net zero approaches throughout each event’s lifecycle. Only with mutual collaboration of all stakeholders involved in event industry changes can be implemented and goals achieved. The Net Zero Carbon Events initiative focuses on bringing events themselves to net zero, in contrast to the current focus in industries of bringing organisations involved to net zero. According to the Net Zero Carbon Events initiative, progress in different action areas is asymmetric as some industries are more complex than others, or form part of more mature industries in terms of their decarbonisation plans. Therefore the goal of the initiative is to align progress amongst stakeholders. At Meetpoint, as event software solution provider, we develop our solutions with net zero carbon events in mind. Below you can find few options on how you can benefit from using event management software when trying to meet the net zero carbon by 2050. Photo credits: The cover photo is AI-generated.

In 2019, a research study on sustainability of conferences discovered that a three-day conference attended by 800 people resulted in the emission of 455 tons of carbon dioxide, equivalent to 100 gasoline-powered passenger vehicles driven for one year. Traveling, food waste, promotional materials, plenty of paper prints. The swag industry alone, valued at USD 64 billion , produces a wide range of cheap items such as USB sticks, power banks, water bottles, branded socks, pencils, stress balls. On the other hand, when event professionals are planning an event strategy based on environmental optimisation, they should also reconsider the social impact events have on people. People are social beings and therefore the in-person events are here to stay. After the COVID-19 pandemics ended, we have seen the social need people and businesses had during lockdowns and restrictions. Digital events are still organised, but in-person events are again in full swing. If in-person (and hybrid) events are here to stay, we need to change these events in a more sustainable way. Event professionals must plan in-person events which do less harm to the environment – use processes and materials which are as environment-friendly as possible.