The Event Technology Blog

The latest news, best practices, and trends in the event industry—everything you need to know about event digitization, email marketing, and more

Dogodki z ničelnim deležem ogljika: Združen odziv industrije na podnebne spremembe

January 31, 2024

Podjetje MeetPoint je med več kot 500 organizacijami, ki podpirajo pobudo Net Zero Carbon Event. Pobuda Net Zero Carbon Events, ki se je začela leta 2021, je globalna kampanja industrije prireditev za doseganje ničelne stopnje ogljika najkasneje do leta 2050, z vmesnim ciljem v skladu z zahtevo Pariškega sporazuma, da se do leta 2030 globalne emisije toplogrednih plinov zmanjšajo za 50 %.


Decembra 2023 je organizacija Net Zero Carbon Events objavila sedem dokumentov s smernicami za podporo industriji dogodkov pri doseganju ciljev glede emisij ogljika. Sedem dokumentov s smernicami lahko brezplačno prenesete tukaj za naslednja področja:


  • Pametna proizvodnja in ravnanje z odpadki 
  • Energija na prizorišču
  • Logistika
  • Hrana in živilski odpadki
  • Potovanja in nastanitev
  • Izravnava ogljika
  • Merjenje


Dogodki Net Zero Carbon spodbujajo sodelovanje s partnerji, dobavitelji in strankami, da bi spodbudili spremembe v celotni vrednostni verigi. Kompleksna vrednostna veriga dogodkov zahteva sodelovanje različnih panog pri vključevanju pristopov net zero v celoten življenjski cikel vsakega dogodka. Le z vzajemnim sodelovanjem vseh deležnikov, vključenih v industrijo dogodkov, je mogoče uvesti spremembe in doseči cilje. Pobuda Net Zero Carbon Events se osredotoča na to, da bi sami dogodki dosegli ničelno stopnjo ogljika, v nasprotju s sedanjim poudarkom v panogah, da bi vpletene organizacije dosegle ničelno stopnjo ogljika.


Glede na pobudo Net Zero Carbon Events je napredek na različnih področjih ukrepanja asimetričen, saj so nekatere industrije bolj zapletene od drugih ali so del bolj zrelih industrij v smislu njihovih načrtov za razogljičenje. Zato je cilj pobude uskladiti napredek med deležniki.


Pri Meetpointu, ponudniku programske opreme za dogodke, razvijamo naše rešitve z mislijo na dogodke z ničelno stopnjo ogljika. V nadaljevanju najdete nekaj možnosti, kako vam lahko koristi uporaba programske opreme za upravljanje dogodkov, če poskušate doseči ničelno stopnjo ogljika do leta 2050.

Tukaj je nekaj možnosti za zmanjšanje vpliva vaših dogodkov na okolje v skladu z najboljšimi praksami pobude Net Zero Carbon Events pri uvajanju programske opreme za upravljanje dogodkov:


Področje pametne proizvodnje in ravnanja z odpadki:

  • Z uporabo programske opreme za upravljanje dogodkov se lahko izognete tiskanju seznamov udeležencev in promocijskega gradiva. Vse je na voljo v oblaku, kadar koli in od koder koli.
  • Če je mogoče, si izposodite opremo, kot je pohištvo ali druga oprema za dogodek: ponujamo najem opreme za registracije, z možnostjo najema stojnice za samoprijavo.
  • Poiščite bolj trajnostne rešitve za trakove in akreditacije ter jih ob izhodu zbirajte (trakove) in jih ponovno uporabite na naslednjih dogodkih: registracija lahko nemoteno poteka s tiskanjem nalepk z imeni in ostalimi podatki na kraju samem, saj vam ni treba vsega pripraviti pred dogodkom, tiskate pa samo za prisotne udeležence. Poleg tega lahko izberete okolju prijazno akreditacijo in tako še dodatno zmanjšate vpliv.
  • Uporabite digitalne vodnike po razstavah (npr. prek aplikacij) in tlorise, da odpravite tiskani material: s programsko opremo za upravljanje dogodkov lahko digitalno posredujete vse informacije, ki jih potrebujejo udeleženci. Tiskanih navodil ne potrebujete več.
  • Izogibajte se tiskovinam in dajte prednost elektronski komunikaciji, kolikor je to mogoče: programska oprema za upravljanje dogodkov Meetpoint omogoča e-poštno trženje in komunikacijo prek SMS-sporočil. Materiala ni treba tiskati, z udeleženci dogodka lahko komunicirate preko digitalnih kanalov.
  • Digitalizirajte procese (npr. spletne rezervacije, e-računi, e-registracije): z rešitvijo za upravljanje dogodkov lahko digitalizirate vse procese promocije in organizacije dogodkov, od spletne rezervacije, spletnega fakturiranja, spletne registracije, spletnega plačila, prijave na kraju samem itd.
  • Spodbujajte obiskovalce, da prinesejo vstopnice v digitalni obliki: Meetpoint udeležencem omogoča, da si vstopnico shranijo v e-denarnico na svojem telefonu, kjer je vstopnico mogoče enostavno najti in uporabiti za prijavo s skeniranjem QR kod. Hitro in preprosto.


Hrana in živilski odpadki:

Preprečevanje ali zmanjševanje količin zavržene hrane je najvišja stopnja na lestvici zavržene hrane. Pri zmanjševanju količine odpadne hrane na dogodkih se osredotočamo predvsem na preprečevanje nastajanja odpadne hrane. S tehnologijo za dogodke pa lahko pred dogodkom v realnem času spremljate podatke o številu prijavljenih udeležencev in ustrezno načrtujete porabo. Po drugi strani pa lahko količino hrane na dogodkih prilagodite glede na podatke v realnem času o dejanskih udeležencih. S spremljanjem števila udeležencev na dogodku lahko načrtujete, pripravite in postrežete le tisto, kar je potrebno.

Foto: naslovna slika je AI-generirana

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Net Zero Carbon Events: A united industry response to the climate change

By MeetPoint Blog Staff • January 31, 2024
Company MeetPoint is among 500+ organisations, supporting the Net Zero Carbon Event initiative. The Net Zero Carbon Events initiative, launched in 2021, is the events industry’s global campaign to achieve net zero carbon by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50% by 2030. In December 2023, the Net Zero Carbon Events published seven guidance documents to support the event industry in achieving its carbon emissions goals. The seven guidance documents can be downloaded for free here at this link for the following areas: Smart production and waste management Venue energy Logistics Food and food waste Travel and accommodation Carbon offsetting Measurement The Net Zero Carbon Events encourages collaboration with partners, suppliers and customers to drive change across the value chain. The complex value chain of events requires different industries to work together to integrate net zero approaches throughout each event’s lifecycle. Only with mutual collaboration of all stakeholders involved in event industry changes can be implemented and goals achieved. The Net Zero Carbon Events initiative focuses on bringing events themselves to net zero, in contrast to the current focus in industries of bringing organisations involved to net zero. According to the Net Zero Carbon Events initiative, progress in different action areas is asymmetric as some industries are more complex than others, or form part of more mature industries in terms of their decarbonisation plans. Therefore the goal of the initiative is to align progress amongst stakeholders. At Meetpoint, as event software solution provider, we develop our solutions with net zero carbon events in mind. Below you can find few options on how you can benefit from using event management software when trying to meet the net zero carbon by 2050. Photo credits: The cover photo is AI-generated.

How to Reduce an Environmental Impact of In-person Events?

By MeetPoint Blog Staff • October 24, 2023
In 2019, a research study on sustainability of conferences discovered that a three-day conference attended by 800 people resulted in the emission of 455 tons of carbon dioxide, equivalent to 100 gasoline-powered passenger vehicles driven for one year. Traveling, food waste, promotional materials, plenty of paper prints. The swag industry alone, valued at USD 64 billion , produces a wide range of cheap items such as USB sticks, power banks, water bottles, branded socks, pencils, stress balls. On the other hand, when event professionals are planning an event strategy based on environmental optimisation, they should also reconsider the social impact events have on people. People are social beings and therefore the in-person events are here to stay. After the COVID-19 pandemics ended, we have seen the social need people and businesses had during lockdowns and restrictions. Digital events are still organised, but in-person events are again in full swing. If in-person (and hybrid) events are here to stay, we need to change these events in a more sustainable way. Event professionals must plan in-person events which do less harm to the environment – use processes and materials which are as environment-friendly as possible.

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By MeetPoint Blog Staff • October 17, 2023
In the fast-changing world, where technology and digital tools have become dominant, many companies don't use the endless opportunities of live events, specially in-person events, to foster company's sales. While there are many benefits of digital marketing strategies, it is essential not to overlook the importance of in-person events. However, despite the growth of e-commerce and virtual communication, events remain a vital component of a successful sales strategy. Events offer a unique opportunity for face-to-face engagement, relationship building, and product showcasing, making them an indispensable part of any sales funnel. In this article, we will explore the reasons why events are vital in sales, how they enhance the sales process, and provide valuable tips on leveraging events to drive sales success.
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