The Event Technology Blog

The latest news, best practices, and trends in the event industry—everything you need to know about event digitization, email marketing, and more

Povečajte prodajo z nepogrešljivo močjo organizacije ali udeležbe na poslovnih dogodkih

October 13, 2023

V hitro spreminjajočem se svetu, kjer prevladujejo tehnologija in digitalna orodja, številna podjetja ne izkoristijo neskončnih priložnosti dogodkov v živo, zlasti osebnih dogodkov, za pospeševanje prodaje podjetja. Čeprav imajo digitalne trženjske strategije številne prednosti, je bistveno, da ne spregledamo pomena osebnih dogodkov. Kljub rasti elektronskega poslovanja in virtualnega komuniciranja pa dogodki ostajajo bistvena sestavina uspešne prodajne strategije. Dogodki ponujajo edinstveno priložnost za osebno sodelovanje, vzpostavljanje odnosov in predstavitev izdelkov, zato so nepogrešljiv del vsakega prodajnega lijaka. V tem članku bomo raziskali razloge, zakaj so dogodki ključnega pomena v prodaji, kako izboljšujejo prodajni proces, in podali dragocene nasvete o izkoriščanju dogodkov za doseganje prodajnega uspeha.

1.  Gradnja odnosov

Eden od glavnih razlogov, zakaj so dogodki ključnega pomena za spodbujanje prodaje, je priložnost, ki jo nudijo za gradnjo in negovanje odnosov. Osebni stiki omogočajo prodajnim strokovnjakom, da se s potencialnimi strankami in obstoječimi strankami povežejo na bolj osebni ravni. Ta človeški stik lahko pomaga vzpostaviti zaupanje, odnos in globlje razumevanje potreb strank. Pogosto je rečeno, da ljudje kupujejo od ljudi, ki jih imajo radi in jim zaupajo, dogodki pa olajšajo ta proces vzpostavljanja zaupanja kot nobena druga metoda. V svetu, polnem tehnologije in digitalnih orodij, so osebni dogodki ključni ne le za gradnjo odnosov s strankami, potencialnimi strankami in poslovnimi partnerji, temveč so tudi najuspešnejši pristop za gradnjo skupnosti. V MeetPointu pa smo trdno prepričani, da bo uspeh podjetij v prihodnosti odvisen od celovitosti in zvestobe njihovih skupnosti.


2.  Predstavitev izdelkov in storitev

Dogodki so odlična platforma za predstavitev vaših izdelkov in storitev. Ne glede na to, ali razstavljate na sejmu, gostite predstavitev izdelka ali izvajate predstavitev v živo, vam dogodki omogočajo, da svojo ponudbo predstavite na oprijemljiv in zanimiv način. Udeleženci lahko vidijo, se dotaknejo in izkusijo vaše izdelke, kar jim olajša sprejemanje informiranih nakupnih odločitev. Moči praktične izkušnje v prodajnem procesu ni mogoče podcenjevati.


3.  Ustvarjanje potencialnih strank

Prodajni strokovnjaki nenehno iščejo nove potencialne stranke. Dogodki služijo kot plodna tla za ustvarjanje potencialnih strank. Ne glede na to, ali se udeležujete konference, gostite delavnico ali organizirate dogodek za mreženje, boste verjetno naleteli na posameznike, ki jih zanima vaš izdelek, panoga ali niša. Zbiranje kontaktnih informacij, sodelovanje v pogovorih in zagotavljanje vrednosti na dogodkih lahko povzroči znaten pritok potencialnih strank za vaš prodajni kanal.


4. Spodbujanje zvestobe strank

Ne gre le za pridobivanje novih strank; dogodki so lahko ključnega pomena pri ohranjanju in negovanju obstoječih. Dogodki za hvaležnost strank, ekskluzivni predogledi in programi zvestobe vam lahko pomagajo pokazati svojim strankam, da cenite njihov posel. To spodbuja zvestobo strank in povečuje verjetnost ponovnih poslov, napotitev in priložnosti za dražjo prodajo.


5.  Razlikovanje vaše blagovne znamke

Na prenatrpanem trgu je ključnega pomena, da se vaša blagovna znamka razlikuje od konkurence. Z organizacijo dogodkov se lahko razlikujete in vzpostavite edinstveno identiteto v očeh svojih strank in celo konkurence. Dogodki ponujajo priložnost, da ustvarite nepozabno izkušnjo, sodelujete z občinstvom na inovativne načine in pustite trajen vtis, zaradi česar je bolj verjetno, da si bodo potencialne stranke zapomnile in izbrale vašo blagovno znamko pri odločanju o nakupu.


6. Zaključevanje poslov

Dogodki so idealno okolje za sklepanje poslov. Po vzpostavitvi odnosa, predstavitvi izdelkov in obravnavanju potreb strank lahko prodajni strokovnjaki uporabijo dogodke, da ustvarijo občutek nujnosti, ponudijo posebne ponudbe ali spodbude in sklenejo posel. Okolje iz oči v oči omogoča personalizirana pogajanja in hitro sprejemanje odločitev, kar pogosto povzroči višje stopnje konverzije.


7.  Izboljšanje tržnih raziskav

Prodajni strokovnjaki se zavedajo, kako pomembno je biti na tekočem s tržnimi trendi in preferencami strank. Dogodki, zlasti industrijske konference, so neprecenljiv vir tržnih raziskav. Na njih lahko spoznate nastajajoče trende, prepoznate svojo konkurenco in pridobite vpogled v to, kaj je za vašo ciljno skupino najpomembnejše. Ti podatki so lahko ključnega pomena pri izpopolnjevanju prodajne strategije in prilagajanju nenehno spreminjajočemu se trgu.


8. Predstavljanje miselnega vodstva

Dogodki prav tako omogočajo prodajalcem in organizacijam, da se pozicionirajo kot vodilni v svojih panogah. Predstavitev na konferencah, vodenje razprav ali sodelovanje na panelnih sejah vam daje priložnost, da delite svoje strokovno znanje, znanje in vpoglede. To ne samo poveča vašo verodostojnost, ampak tudi pritegne potencialne stranke, ki iščejo zaupanja vredne svetovalce, ki jih bodo vodili v procesu odločanja.


Zaključek

V nenehno razvijajočem se prodajnem okolju dogodki ostajajo vitalna in nepogrešljiva sestavina vsake uspešne prodajne strategije. Od vzpostavljanja odnosov in predstavljanja izdelkov do pridobivanja potencialnih strank in spodbujanja zvestobe strank, dogodki ponujajo nešteto priložnosti za izboljšanje prodajnega procesa. Prodajnim strokovnjakom omogočajo, da se globlje povežejo s strankami, razlikujejo svojo blagovno znamko in ostanejo v ospredju tržnih trendov. V svetu, kjer tehnologija pogosto nadomešča interakcijo iz oči v oči, so dogodki še naprej močno orodje za spodbujanje prodajnega uspeha. Torej, naslednjič, ko boste ocenjevali svojo prodajno strategijo, se spomnite, da dogodki niso le razkošje, ampak nujno potrebna za rast in uspeh.

Email Subject Lines for Events That Get People Clicking

February 13, 2025
Crafting compelling newsletter subject lines is crucial for capturing your audience's attention and encouraging them to open your emails. An effective subject line not only conveys the essence of your content but also entices readers to engage further. This guide delves into strategies for creating winning newsletter subject lines, with a particular focus on event-related emails, and provides practical examples to illustrate these techniques.

Mastering Email Communication: Key Strategies for Effective Campaigns and Deliverability

January 15, 2025
Email marketing remains one of the most effective tools for engaging audiences and driving results. However, crafting campaigns that reach the recipient’s inbox—and not their spam folder—requires more than great content. Success depends on understanding the mechanics of email deliverability and adopting strategies to ensure your emails are delivered, opened, read, and acted upon.

MeetPoint: The Platform Powering Seamless Event Management

October 24, 2024
Since 2016, MeetPoint has been helping businesses digitalize their event operations, enabling smoother, more efficient experiences for both organizers and attendees. If you're looking for a solution to manage your event’s backend processes like registration, ticketing, and attendee engagement, MeetPoint might be exactly what you need.

Net Zero Carbon Events: A united industry response to the climate change

By MeetPoint Blog Staff • January 31, 2024
Company MeetPoint is among 500+ organisations, supporting the Net Zero Carbon Event initiative. The Net Zero Carbon Events initiative, launched in 2021, is the events industry’s global campaign to achieve net zero carbon by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50% by 2030. In December 2023, the Net Zero Carbon Events published seven guidance documents to support the event industry in achieving its carbon emissions goals. The seven guidance documents can be downloaded for free here at this link for the following areas: Smart production and waste management Venue energy Logistics Food and food waste Travel and accommodation Carbon offsetting Measurement The Net Zero Carbon Events encourages collaboration with partners, suppliers and customers to drive change across the value chain. The complex value chain of events requires different industries to work together to integrate net zero approaches throughout each event’s lifecycle. Only with mutual collaboration of all stakeholders involved in event industry changes can be implemented and goals achieved. The Net Zero Carbon Events initiative focuses on bringing events themselves to net zero, in contrast to the current focus in industries of bringing organisations involved to net zero. According to the Net Zero Carbon Events initiative, progress in different action areas is asymmetric as some industries are more complex than others, or form part of more mature industries in terms of their decarbonisation plans. Therefore the goal of the initiative is to align progress amongst stakeholders. At Meetpoint, as event software solution provider, we develop our solutions with net zero carbon events in mind. Below you can find few options on how you can benefit from using event management software when trying to meet the net zero carbon by 2050. Photo credits: The cover photo is AI-generated.

How to Reduce an Environmental Impact of In-person Events?

By MeetPoint Blog Staff • October 24, 2023
In 2019, a research study on sustainability of conferences discovered that a three-day conference attended by 800 people resulted in the emission of 455 tons of carbon dioxide, equivalent to 100 gasoline-powered passenger vehicles driven for one year. Traveling, food waste, promotional materials, plenty of paper prints. The swag industry alone, valued at USD 64 billion , produces a wide range of cheap items such as USB sticks, power banks, water bottles, branded socks, pencils, stress balls. On the other hand, when event professionals are planning an event strategy based on environmental optimisation, they should also reconsider the social impact events have on people. People are social beings and therefore the in-person events are here to stay. After the COVID-19 pandemics ended, we have seen the social need people and businesses had during lockdowns and restrictions. Digital events are still organised, but in-person events are again in full swing. If in-person (and hybrid) events are here to stay, we need to change these events in a more sustainable way. Event professionals must plan in-person events which do less harm to the environment – use processes and materials which are as environment-friendly as possible.

Boost your Sales with the Indispensable Power of Organising or Attending In-Person Business Events

By MeetPoint Blog Staff • October 17, 2023
In the fast-changing world, where technology and digital tools have become dominant, many companies don't use the endless opportunities of live events, specially in-person events, to foster company's sales. While there are many benefits of digital marketing strategies, it is essential not to overlook the importance of in-person events. However, despite the growth of e-commerce and virtual communication, events remain a vital component of a successful sales strategy. Events offer a unique opportunity for face-to-face engagement, relationship building, and product showcasing, making them an indispensable part of any sales funnel. In this article, we will explore the reasons why events are vital in sales, how they enhance the sales process, and provide valuable tips on leveraging events to drive sales success.
More Posts