Crafting compelling newsletter subject lines is crucial for capturing your audience's attention and encouraging them to open your emails. An effective subject line not only conveys the essence of your content but also entices readers to engage further. This guide delves into strategies for creating winning newsletter subject lines, with a particular focus on event-related emails, and provides practical examples to illustrate these techniques.

Email marketing remains one of the most effective tools for engaging audiences and driving results. However, crafting campaigns that reach the recipient’s inbox—and not their spam folder—requires more than great content. Success depends on understanding the mechanics of email deliverability and adopting strategies to ensure your emails are delivered, opened, read, and acted upon.

Since 2016, MeetPoint has been helping businesses digitalize their event operations, enabling smoother, more efficient experiences for both organizers and attendees. If you're looking for a solution to manage your event’s backend processes like registration, ticketing, and attendee engagement, MeetPoint might be exactly what you need.

Company MeetPoint is among 500+ organisations, supporting the Net Zero Carbon Event initiative. The Net Zero Carbon Events initiative, launched in 2021, is the events industry’s global campaign to achieve net zero carbon by 2050 at the latest, with an interim target in line with the Paris Agreement’s requirement to reduce global GHG emissions by 50% by 2030. In December 2023, the Net Zero Carbon Events published seven guidance documents to support the event industry in achieving its carbon emissions goals. The seven guidance documents can be downloaded for free here at this link for the following areas: Smart production and waste management Venue energy Logistics Food and food waste Travel and accommodation Carbon offsetting Measurement The Net Zero Carbon Events encourages collaboration with partners, suppliers and customers to drive change across the value chain. The complex value chain of events requires different industries to work together to integrate net zero approaches throughout each event’s lifecycle. Only with mutual collaboration of all stakeholders involved in event industry changes can be implemented and goals achieved. The Net Zero Carbon Events initiative focuses on bringing events themselves to net zero, in contrast to the current focus in industries of bringing organisations involved to net zero. According to the Net Zero Carbon Events initiative, progress in different action areas is asymmetric as some industries are more complex than others, or form part of more mature industries in terms of their decarbonisation plans. Therefore the goal of the initiative is to align progress amongst stakeholders. At Meetpoint, as event software solution provider, we develop our solutions with net zero carbon events in mind. Below you can find few options on how you can benefit from using event management software when trying to meet the net zero carbon by 2050. Photo credits: The cover photo is AI-generated.

In the fast-changing world, where technology and digital tools have become dominant, many companies don't use the endless opportunities of live events, specially in-person events, to foster company's sales. While there are many benefits of digital marketing strategies, it is essential not to overlook the importance of in-person events. However, despite the growth of e-commerce and virtual communication, events remain a vital component of a successful sales strategy. Events offer a unique opportunity for face-to-face engagement, relationship building, and product showcasing, making them an indispensable part of any sales funnel. In this article, we will explore the reasons why events are vital in sales, how they enhance the sales process, and provide valuable tips on leveraging events to drive sales success.